clawdhouse · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:03

   The Hook

   Introducing Clawd: Your Pixel AI Companion

   “(No spoken dialogue — Retro chiptune melody with rapid synth riser at [0:02] and sub-bass drop/impact at [0:03].)”

   On screen

   clawdhouse A pixel Clawd who acts out what Claude is doing meet Clawd Ready when you are. hanging out add a dark mode toggle to settings

   Camera

   Static wide shot of a developer IDE, focusing on the integrated pixel art character and command line.

   Motion

   Subtle character idle animation, text typing animation in the command line, and a quick title card fade-in.

2. 0:03 – 0:27

   Product Reveal

   Clawd's Dynamic Workflow & Moods

   “(No spoken dialogue — Sustained retro chiptune melody with driving sub-bass and 808-style percussion.)”

   On screen

   clawdhouse /clawd pondering 04 / 40 add a dark mode toggle to settings 22s - 1.1k tokens - Thinking... deep in thought /clawd planning 08 / 40 Read a file, used 2 tools > Updating the to-do list > 46s - 2.4k tokens - Running tools... planning the to-do list /clawd writing 11 / 40 Ran 2 commands, read a file, used 3 tools > Editing settings.tsx 1m 4s - 3.3k tokens - Running tools... pixel-cafe dark-mode +24 -3 Create PR editing pixel-cafe/settings.tsx /clawd snapping 15 / 40 Ran 4 commands, read a file, edited 2 files, used 3 tools > Screenshotting the settings page > 1m 28s - 4.5k tokens - Running tools... taking a screenshot say cheese /clawd plugging 18 / 40 Ran 4 commands, read a file, edited 2 files, used 6 tools > Creating a Linear issue > 1m 46s - 5.5k tokens - Running tools... using a tool create_issue /clawd mailing 21 / 40 Ran 5 commands, read a file, edited 2 files, used 8 tools > Messaging design-review > 2m 4s - 6.4k tokens - Running tools... sending a message to design-review /clawd sad 25 / 40 Ran 7 commands, read a file, used 9 tools > Two snapshot tests still expect the light palette. Interrupted by user stopped Interrupted /clawd benchmarking 28 / 40 Ran 7 commands, read a file, used 9 tools > Two snapshot tests still expect the light palette. Interrupted by user Ran 2 commands > Benchmarking the theme switch > 2m 46s - 8.6k tokens - Running tools... timing it hyperfine node scripts/bench.js /clawd timing 32 / 40 Ran 7 commands, read a file, used 9 tools > Two snapshot tests still expect the light palette. Interrupted by user Ran 4 commands > Waiting for the dev server > 3m 10s - 9.8k tokens - Running tools... waiting on a timer sleep 30 /clawd talking 35 / 40 Ran 7 commands, read a file, used 9 tools > Two snapshot tests still expect the light palette. Interrupted by user Ran 5 commands, edited a file > Dark mode now follows the system setting, with a toggle in Settings > App 3m 28s - 10.7k tokens writing a reply /clawd happy 39 / 40 Ran 7 commands, read a file, used 9 tools > Two snapshot tests still expect the light palette. Interrupted by user Ran 5 commands, edited a file > Dark mode now follows the system setting, with a toggle in Settings > Appearance. Ran 3 commands > Done: Dark mode is live on the dark-mode branch. done! took 1m 12s

   Camera

   Static wide shot of the IDE, with the pixel character and command line as the primary focus.

   Motion

   Rapid sequence of text typing, pixel character animations (mood changes, tool interactions), and command output updates. Each action is synchronized with the chiptune rhythm.

3. 0:27 – 0:32

   Feature Teaser

   Clawd's Reaction System

   “(No spoken dialogue — Sub-bass drop/impact at [0:28] transitions to a more sustained synth pad, maintaining the chiptune aesthetic.)”

   On screen

   reaction found 02 / 12 reaction pass 05 / 12 running tests npm test reaction denied 09 / 12 Allow Claude to run this command? $ npm publish --tag next Allow once Always allow for this project Deny needs your OK Bash needs your OK reaction streak 12 / 12 running tests npm test

   Camera

   Static wide shot of the IDE, highlighting the 'reaction' counter and character expressions.

   Motion

   Quick cuts between different 'reaction' states (found, pass, denied, streak) with corresponding pixel character animations and on-screen text updates.

4. 0:32 – 0:36.6

   Call to Action

   Get Clawdhouse Now

   “(No spoken dialogue — Final sub-bass drop/impact at [0:32] followed by a prolonged synth decay, concluding the track.)”

   On screen

   all done! clawdhouse Get Clawd for your Claude Code /plugin_install clawdhouse

   Camera

   Static wide shot of the IDE, with a central overlay for the call to action.

   Motion

   A final pixel burst animation from the character, followed by a prominent call-to-action overlay with a clear installation command.