Launch Directory/AI & ML/Supabase Middleware — per-request logic
Supabase Middleware — per-request logic

Supabase Middleware — per-request logic · Launch Video Breakdown: Hook, Pacing & Motion Design

AI & MLProductionOctober 16, 2026@supabase
0:00 · The Hook · Product Announcement
0:00 / 0:00

Scene-by-scene timeline & spoken transcript

  1. The Hook

    Product Announcement

    “(No spoken dialogue — upbeat electronic synthesizer music)”

    On screen
    Introducing Supabase Middleware
    Camera
    Static centered typography with smooth fade and upward drift
    Motion
    Kinetic text fade and subtle vertical translation
  2. Product Reveal

    Pipeline Overview

    “(No spoken dialogue — synthesizer beat with clicking accents)”

    On screen
    Supabase Middleware fetch: pipeline([ withCors({}), withRequiredClaims(), withSupabaseClient(), ], async (req, ctx) => { // ctx.supabase is scoped to the caller },
    Camera
    Split layout tracking shot settling into focus
    Motion
    Code block sliding in beside persistent title with green highlighting
  3. Feature Teaser

    Cross-Platform Support

    “(No spoken dialogue — rhythmic drum beat with synth leads)”

    On screen
    Add per-request logic for Edge Functions Add per-request logic for Vercel Functions Add per-request logic for Bun Add per-request logic for NestJS Add per-request logic for all of them
    Camera
    Orbital rotation around a 3D cylindrical drum
    Motion
    Stepped mechanical roll showing framework logos, followed by a dispersed 3D icon burst
  4. Feature Teaser

    Built-In Middleware Catalog

    “(No spoken dialogue — driving electronic bassline)”

    On screen
    Comes with built-in middleware withCors withFeatureFlag withClaims withRequiredClaims withSupabaseClient withSupabaseAdminClient withPostgresClient withPostgresAdminClient withOAuthProtectedResource
    Camera
    Frontal card grid view with focal depth shifting
    Motion
    Staggered card reveal with pulsing green glow borders
  5. Feature Teaser

    Interactive Code Annotation

    “(No spoken dialogue — rhythmic electronic track)”

    On screen
    export default { fetch: pipeline([ withCors(), CORS headers withRequiredClaims(), ctx.jwtClaims withSupabaseClient(), ], async (req, ctx) => { const { data } = await ctx.supabase.from('todos').select() return Response.json(data) } }
    Camera
    Angled 3D perspective with shallow depth-of-field
    Motion
    Badge overlays popping in next to pipeline functions
  6. Feature Teaser

    Custom Middleware Definition

    “(No spoken dialogue — continuous synth groove)”

    On screen
    Or define your own // Needs ctx.jwtClaims from an earlier entry, adds ctx.orgId const withOrg = defineMiddleware<'orgId', void, { jwtClaims: JWTClaims }, string>({ key: 'orgId', run: () => async (_req, ctx) => { const orgId = ctx.jwtClaims.app_metadata?.org_id if (typeof orgId !== 'string') { return Response.json({ error: 'No organization' }, { status: 403 }) } return { orgId } } })
    Camera
    Centered code editor with dynamic typing focus
    Motion
    Text-to-terminal transition followed by real-time code typing simulation
  7. Call to Action

    Installation Call to Action

    “(No spoken dialogue — music resolves with final chords)”

    On screen
    npm install @supabase/middleware Try it today
    Camera
    Static front frame with terminal shifting down
    Motion
    Terminal typing simulation followed by header reveal

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