OpenAI

OpenAI · Launch Video Breakdown: Hook, Pacing & Motion Design

ChatGPT is launching 26 partner-built plugins and 47 community plugins for legal work, including Thomson Reuters, Harvey, Legora, and iManage.

AI AgentsLaunchSeptember 17, 2026@OpenAI
0:00 · The Hook · Opening Value Prop
0:00 / 0:00

Scene-by-scene timeline & spoken transcript

  1. The Hook

    Opening Value Prop

    “(No spoken dialogue — ambient electronic instrumental track)”

    On screen
    Legal tools you love right in ChatGPT
    Camera
    Static front-facing camera with subtle text scale
    Motion
    Kinetic typography reveal with clean cut transition
  2. Feature Teaser

    DeepJudge Knowledge Retrieval

    “(No spoken dialogue — driving electronic beat)”

    On screen
    Put your firm's institutional knowledge to work. DeepJudge Risk-allocation snapshot
    Camera
    Zoom into UI input field followed by smooth zoom-out to table view
    Motion
    UI mock framing, micro-interaction zoom, table entry fade
  3. Feature Teaser

    iManage Document Workflow

    “(No spoken dialogue — rhythmic synth pulse)”

    On screen
    Draft negotiation briefings. Save to iManage
    Camera
    Static UI capture transitioning to document review screen
    Motion
    Window swap transition, document preview pan
  4. Feature Teaser

    Thomson Reuters Practical Law

    “(No spoken dialogue — rhythmic electronic track)”

    On screen
    Thomson Reuters Access Practical Law resources, inside ChatGPT. Draft the IP amendment the SOW needs
    Camera
    Step-by-step auto-scroll following checklist and generated text
    Motion
    Checklist progress animation, citation hover card reveal
  5. Feature Teaser

    Intapp Time Tracking

    “(No spoken dialogue — dynamic synth melody)”

    On screen
    INTAPP Spend less time tracking time. What time did I forget to record this week? Strong candidates
    Camera
    Smooth vertical pan scrolling down time entry recommendations
    Motion
    Chat feed typing cadence, staggered table row appearance
  6. Problem Agitation

    Ecosystem Partner Grid

    “(No spoken dialogue — rising chord progression)”

    On screen
    Built with the industry partners you trust.
    Camera
    Radial inward pull revealing multi-partner logo ring
    Motion
    Orbital logo reveal with staggered icon scale-ins
  7. Call to Action

    OpenAI for Law Outro

    “(No spoken dialogue — resolving audio chime)”

    On screen
    Tools that pass the bar so you can raise the bar. With OpenAI for Law
    Camera
    Center-anchored text dissolve to final logo lockup
    Motion
    Centered text morph, floating legal icons, spinning OpenAI logo resolve

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