Blog
Notes from building Animatiq
How the catalog gets built, what the terms actually mean, and the reasoning behind the product decisions — written in the open rather than as marketing copy.
The motion design glossary: terms your brief should actually use
A brief that says "make it pop" gets you a guess. A brief that says "a hard cut on a match cut, then a lower third" gets you what you meant.
The problem with AI video generators for product marketing
A generative model samples pixels. Product marketing needs exact words, exact numbers, and a logo that stays a logo. Those are different jobs.
Kinetic typography, explained with real examples
The technique is animating letters, not text boxes. Here is the difference, and six catalog components that show it.
How we rendered 350 motion-design previews on Remotion Lambda
The catalog needed real hover-preview video for every item, not static posters. Rendering 350 clips serially on one machine would have taken hours. Here is what we actually did.
Why "editable forever" is the whole pitch
A rendered video is pixels. A project is parameters. That difference is the entire argument, and it only shows up the second time you need to change something.