Roy · Launch Video Breakdown: Hook, Pacing & Motion Design
you can now web search in meetings with @cluely cluely predicts when you'd need info in a conversation and gives you what you need, live
Scene-by-scene timeline & spoken transcript
The Hook
Introducing Cluely: The Predictive Search Oracle
“(No spoken dialogue — sub-bass drop/impact at 0:00, ambient electronic score begins, subtle riser at 0:06)”
- On screen
- Introducing Cluely
- Camera
- Static medium shot of a person in a wig and robe, looking into a crystal ball. The camera is eye-level, centered.
- Motion
- Text overlay with a subtle zoom-in effect on 'Cluely'. The crystal ball glows with a soft, pulsating light.
Problem Agitation
The Meeting Misinformation Trap
“Listening... with my girlfriend... make 400k a year”
- On screen
- Listening... Searching... San Francisco Annual Salary.... AVERAGE SALARY $600K ERROR: 400K IS NOT ENOUGH
- Camera
- Static medium shot of a different person, framed by a glowing, translucent UI overlay. The camera is eye-level, centered.
- Motion
- Augmented reality UI overlay with dynamic text input and search results appearing. Error messages animate in with a red highlight and shake effect.
Product Reveal
Cluely's Predictive Power Unveiled
“Listening... about invest... company... Astronomer”
- On screen
- Listening... Searching investments... Pop Base @PopBase Astronomer CEO Andy Byron has resigned following Coldplay concert incident. Cheating CEO
- Camera
- Alternating static medium shots of different individuals, each framed by the glowing UI overlay. The camera remains eye-level and centered.
- Motion
- UI elements animate in with a quick sweep (0:14) and sub-bass impact (0:11). Search results, including social media cards and error messages, slide in and out with a subtle bounce. The crystal ball glows more intensely.
Call to Action
Experience Live Web Search with Cluely
“Listening... my life savings...”
- On screen
- Listening... Searching... Web search live in meetings cluely.com
- Camera
- Returns to the static medium shot of the person with the crystal ball. The camera is eye-level, centered.
- Motion
- Dramatic sub-bass drop at 0:20. Text overlays animate in with a clean, impactful reveal. The final call to action text 'cluely.com' appears with a subtle glow and sustained synth pad.
Motion design primitives
Synthesizable in Remotion · key components of the mystical-tech-oracle-launch template.
AROverlayReveal
A translucent, glowing rectangular UI overlay appears over the live-action footage, framing the subject. Inside, dynamic text fields, search bars, and result cards animate in and out.
+ Code construction recipe
Use a `AbsoluteFill` component with a semi-transparent `LinearGradient` or `RadialGradient` for the glowing border. Implement `Sequence` and `interpolate` for text and card animations, using `spring` for subtle bounce effects on entry/exit. Utilize `SVG` for icons and `Text` components for dynamic content.
DynamicSearchResultCard
Information cards (e.g., salary, news articles, error messages) slide into the AROverlay, often accompanied by a subtle shake or red highlight for warnings.
+ Code construction recipe
Create a `Comp` for each card. Use `interpolate` with `Easing.easeOutBack` for a spring-like slide-in animation from the side. For error states, apply a `translateX` animation with `spring` for a quick shake, combined with a `backgroundColor` change and `opacity` fade for the red highlight.
CrystalBallGlow
The crystal ball emits a soft, pulsating light that intensifies at key moments, visually linking to the product's 'predictive' nature.
+ Code construction recipe
Overlay a circular `AbsoluteFill` with a `RadialGradient` over the crystal ball area. Animate the `opacity` and `scale` of this overlay using `loop` and `interpolate` to create a pulsating effect. Sync intensity changes with audio cues (e.g., sub-bass drops) by adjusting `opacity` and `scale` values at specific `frame`s.
Style DNA & aesthetic system
Visual aesthetic
Typography
Motion
Special effects
Pacing & rhythm
Conceptual story rhythm
- 1
The Mystical Introduction
Purpose. Establishes a whimsical, intriguing tone and introduces the product name 'Cluely' through a fortune-teller motif.
Execution. Opening shot of a 'fortune teller' with a crystal ball, overlaid with the product name. The crystal ball glows subtly.
- 2
Real-World Problem & Solution Demo
Purpose. Demonstrates the product's core functionality by showing how it solves common meeting challenges with predictive search.
Execution. Multiple scenarios with different individuals, each interacting with the AR UI overlay, showing search queries and instant, relevant results or warnings.
- 3
The 'Aha!' Moment
Purpose. Highlights the unique value proposition: web search *live* in meetings, predicting information needs.
Execution. Return to the fortune teller, with a clear text overlay stating 'Web search live in meetings', emphasizing the core benefit.
- 4
Call to Action
Purpose. Directs viewers to the product's website to learn more or sign up.
Execution. Final shot of the fortune teller with a prominent 'cluely.com' URL displayed, accompanied by a sustained, tense synth pad.
Remix in Animatiq Studio
Master remix prompt · agent-ready
Sample remix
Objective
Launch a new AI-powered financial forecasting tool called 'Predicta'.How the recipe adapts
The fortune-teller character would become a 'Financial Oracle', gazing into a crystal ball that displays stock charts and market predictions. The AR UI would show real-time financial data, risk assessments, and future trend forecasts, with error messages for bad investments. The fast cuts and impactful audio would highlight the speed and accuracy of the predictions, leading to a call to action for 'predicta.ai'.Remix blueprint · mystical-tech-oracle-launch
Scene durations (4 scenes, 33s)
Key Remotion components
Related Tech & SaaS Product Launches
Explore all Tech & SaaS launches →
Unreal Engine 6 has been announced with Rocket League.
announcing @cluely's $15M fundraise, led by @a16z. cheat on everything.
Yesterday we launched Bouncer to put users in control of their Twitter feed. Today, we open sourced the Chrome extension. We believe software should align with your interests, not the company that…