jake · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:08

   The Hook

   Introducing Dwight: The AI-Powered Training Solution

   “Hey, I just launched Dwight. I kept seeing the same thing at small and big companies. Teams train people in an LMS, check the box on videos and quizzes, and assume the employee knows everything.”

   On screen

   Dwight | Train your team, an... x + dwighthq.com Dwight Platform v Pricing Solutions v FAQ Sign in Try for free LMS & Knowledge Base in one place Train your team on how your business actually works Turn your docs into courses. When people need help, Dwight answers and guides from the same knowledge base. Launch training faster Use one knowledge base Answer questions Guide work in the flow Try Dwight! Sign in Dwight Acme Workspace Knowledge Base Policies, playbooks, and connected source files. Browse uploaded files and connected sources from your workspace. My Learning Knowledge Base Policies 6 documents Employee Handbook Summary employee-handbook-summary.p... Information Security Policy information-security-policy.pdf Expense Reimbursement Policy expense-reimbursement-policy.pdf Support Escalation Guide support-escalation-guide.docx Create Ask Dwight Guide Me Search wo Ask Gemini

   Camera

   Static wide shot of a desktop screen, with the presenter in a picture-in-picture overlay in the bottom right corner. The screen displays the Dwight web application.

   Motion

   Picture-in-picture overlay, subtle cursor hover animation on 'how your business actually works' text.

2. 0:09 – 0:10

   Problem Agitation

   The Flaws of Traditional LMS

   “BUT people still have questions (many times a LOT). And in a workplace where you're”

   On screen

   Dwight | Train your team, an... x + dwighthq.com Dwight Platform v Pricing Solutions v FAQ Sign in Try for free LMS & Knowledge Base in one place Train your team on how your business actually works Turn your docs into courses. When people need help, Dwight answers and guides from the same knowledge base. Launch training faster Use one knowledge base Answer questions Guide work in the flow Try Dwight! Sign in Dwight Acme Workspace Knowledge Base Policies, playbooks, and connected source files. Browse uploaded files and connected sources from your workspace. My Learning Knowledge Base Policies 6 documents Employee Handbook Summary employee-handbook-summary.p... Information Security Policy information-security-policy.pdf Expense Reimbursement Policy expense-reimbursement-policy.pdf Support Escalation Guide support-escalation-guide.docx Create Ask Dwight Guide Me Search wo Ask Gemini Manager Coaching Guide manager-coaching-guide.docx Compliance Training Overview compliance-training-overview.pp... Brand 2 documents Brand Voice Guidelines brand-guidelines.pdf Brand Logo Usage brand-logo-usage.png Sales 3 documents Sales Discovery Playbook sales-discovery-playbook.docx Q4 Enablement Plan q4-enablement-plan.pptx Product Overview Deck product-overview-deck.pptx Learner Analytics Template learner-analytics-template.xlsx CONNECTED INTEGRATIONS 7 documents

   Camera

   Static wide shot of the desktop screen, with the presenter in a picture-in-picture overlay. The screen shows the 'Knowledge Base' section of Dwight, with various document types listed.

   Motion

   Subtle cursor movement scrolling through the document list, highlighting the breadth of information Dwight can ingest.

3. 0:11 – 0:12

   Product Reveal

   Transforming Documents into Courses

   “(No spoken dialogue — The ambient electronic score continues with its consistent, driving rhythm. Pizzicato synths and sub-bass maintain a clean, modern sound.)”

   On screen

   Dwight | Train your team, an... x + dwighthq.com Dwight Platform v Pricing Solutions v FAQ Sign in Try for free LMS & Knowledge Base in one place Train your team on how your business actually works Turn your docs into courses. When people need help, Dwight answers and guides from the same knowledge base. Launch training faster Use one knowledge base Answer questions Guide work in the flow Try Dwight! Sign in Dwight Acme Workspace Knowledge Base Policies, playbooks, and connected source files. Browse uploaded files and connected sources from your workspace. My Learning Knowledge Base Policies 6 documents Employee Handbook Summary employee-handbook-summary.p... Information Security Policy information-security-policy.pdf Expense Reimbursement Policy expense-reimbursement-policy.pdf Support Escalation Guide support-escalation-guide.docx Create Ask Dwight Guide Me Search wo Ask Gemini Manager Coaching Guide manager-coaching-guide.docx Compliance Training Overview compliance-training-overview.pp... Brand 2 documents Brand Voice Guidelines brand-guidelines.pdf Brand Logo Usage brand-logo-usage.png Sales 3 documents Sales Discovery Playbook sales-discovery-playbook.docx Q4 Enablement Plan q4-enablement-plan.pptx Product Overview Deck product-overview-deck.pptx Learner Analytics Template learner-analytics-template.xlsx CONNECTED INTEGRATIONS 7 documents Create Turn Knowledge Base content into courses with AI. Select sources Generate Review course Choose Knowledge Base sources Pick the files Dwight should turn into a course. PDF Information Security Policy DOC Onboarding Checklist PDF Employee Handbook Summary PDF Expense Reimbursement Policy Create course from 1 sources Draft ready - review and publish when you're happy Compliance Security readiness for new hires Phishing recognition, incident reporting, and password hygiene for every new team member. Module 1 Security fundamentals Why security matters at Acme Recognizing phishing Incident reporting workflow Password and MSI hygiene Security readiness quiz Information Security Policy Onboarding Checklist

   Camera

   Static wide shot of the desktop screen, with the presenter in a picture-in-picture overlay. The screen transitions from 'Knowledge Base' to 'Create', showing the process of selecting documents and generating a course.

   Motion

   UI navigation and content generation animation, demonstrating the product's core functionality. Cursor clicks 'Create' and then 'Generate'.

4. 0:13 – 0:15

   Feature Teaser

   Interactive Q&A with Dwight

   “(No spoken dialogue — The ambient electronic score continues, providing a modern and clean backdrop to the visual demonstration.)”

   On screen

   Dwight | Train your team, an... x + dwighthq.com Dwight Platform v Pricing Solutions v FAQ Sign in Try for free LMS & Knowledge Base in one place Train your team on how your business actually works Turn your docs into courses. When people need help, Dwight answers and guides from the same knowledge base. Launch training faster Use one knowledge base Answer questions Guide work in the flow Try Dwight! Sign in Dwight Acme Workspace Knowledge Base Policies, playbooks, and connected source files. Browse uploaded files and connected sources from your workspace. My Learning Knowledge Base Policies 6 documents Employee Handbook Summary employee-handbook-summary.p... Information Security Policy information-security-policy.pdf Expense Reimbursement Policy expense-reimbursement-policy.pdf Support Escalation Guide support-escalation-guide.docx Create Ask Dwight Guide Me Search wo Ask Gemini Manager Coaching Guide manager-coaching-guide.docx Compliance Training Overview compliance-training-overview.pp... Brand 2 documents Brand Voice Guidelines brand-guidelines.pdf Brand Logo Usage brand-logo-usage.png Sales 3 documents Sales Discovery Playbook sales-discovery-playbook.docx Q4 Enablement Plan q4-enablement-plan.pptx Product Overview Deck product-overview-deck.pptx Learner Analytics Template learner-analytics-template.xlsx CONNECTED INTEGRATIONS 7 documents Ask Dwight Answers from your workspace sources A new hire keeps hitting a login redirect loop a What discovery questions should I ask on a first call with an enterprise prospect? Account executive - before certification Checking curated answer bank Learning Sales Initiatives Sales Discovery Playbook Pulling Product Overview Deck Drafting the final answer What should a new hire complete before their first customer-facing week? People ops - onboarding path Ask Dwight anything about policies, courses, or SOPs...

   Camera

   Static wide shot of the desktop screen, with the presenter in a picture-in-picture overlay. The screen transitions to 'Ask Dwight', showing a chat interface where users can ask questions and receive AI-generated answers.

   Motion

   UI navigation and chat interface animation, demonstrating the AI's ability to answer specific questions based on company documents. Cursor clicks 'Ask Dwight' and types questions.

5. 0:16 – 0:19

   Call to Action

   Dwight Guides Work in the Flow

   “(No spoken dialogue — The ambient electronic score continues its steady, unobtrusive presence, supporting the visual demonstration of Dwight's in-workflow guidance.)”

   On screen

   Dwight | Train your team, an... x + dwighthq.com Dwight Platform v Pricing Solutions v FAQ Sign in Try for free LMS & Knowledge Base in one place Train your team on how your business actually works Turn your docs into courses. When people need help, Dwight answers and guides from the same knowledge base. Launch training faster Use one knowledge base Answer questions Guide work in the flow Try Dwight! Sign in Dwight Acme Workspace Knowledge Base Policies, playbooks, and connected source files. Browse uploaded files and connected sources from your workspace. My Learning Knowledge Base Policies 6 documents Employee Handbook Summary employee-handbook-summary.p... Information Security Policy information-security-policy.pdf Expense Reimbursement Policy expense-reimbursement-policy.pdf Support Escalation Guide support-escalation-guide.docx Create Ask Dwight Guide Me Search wo Ask Gemini Manager Coaching Guide manager-coaching-guide.docx Compliance Training Overview compliance-training-overview.pp... Brand 2 documents Brand Voice Guidelines brand-guidelines.pdf Brand Logo Usage brand-logo-usage.png Sales 3 documents Sales Discovery Playbook sales-discovery-playbook.docx Q4 Enablement Plan q4-enablement-plan.pptx Product Overview Deck product-overview-deck.pptx Learner Analytics Template learner-analytics-template.xlsx CONNECTED INTEGRATIONS 7 documents Accounts Omega, Inc. Related Details Products Quotes About Click details Account Name Omega, Inc. Website www.omega.com Type Prospect Account Owner Brett Grossfeld Description Expanding globally from San Francisco, CA Phone Billing Address Shipping Address Opportunity $10,000.00 Contacts Lauren Bailey Director of S Add Products Dwight guide Curated from 4 workspace sources Click Details Step completed. Click Products Dwight checks the opp from your playbook. Press New Quote Queued for the next st Enterprise LMS 250 seats $36,000.00 Approved Knowledge Base AI 1 workspace $8,600.00 Approved Implementation 40 hours $2,800.00 Services Dwight checked These products match the enterprise pricing policy and the renewed playbook. Sent is valid Services line is allowed Discount under manager threshold Omega renewal quote workspace Quote preview Q-1842 Draft $48,200.00 Jun 30, 2026 Q-1838 Sent $44,800.00 May 18, 2026 Q-1824 Approved $38,500.00 Apr 2, 2026 Opportunity Omega - New Business Expiration June 30, 2026 Approval path Manager review Follow New Contact New Quote Products (3) Quotes Click Quotes Dwight from your pricing details. Home Contacts Accounts Sales Service Commerce Search... Get in Touch Add Products Click Quotes

   Camera

   Static wide shot of the desktop screen, with the presenter in a picture-in-picture overlay. The screen transitions to 'Guide Me', showing Dwight providing contextual guidance within a Salesforce-like application.

   Motion

   UI navigation and contextual overlay animation, demonstrating Dwight's ability to integrate and guide users through workflows. Cursor clicks 'Guide Me' and interacts with the external application.