Launch Directory/AI Agents/ElevenLabs

ElevenLabs · Launch Video Breakdown: Hook, Pacing & Motion Design

ElevenLabs announces a $500M round at an $11B valuation with a film about how people will talk to technology.

AI AgentsLaunchFebruary 4, 2026@ElevenLabs

Website View on X

9.2 /10

Hook score

Financial Milestone & Vision Statement

Cuts / min

2:25

Runtime

15.2M

Views

Likes

Reposts

Replies

Reusable motion template

AI Product Launch: Founder & UI Showcase

Founder Authority & Technical Motion Graphics

Adapt it.

Replace founder footage with new product spokesperson or relevant B-roll.
Update all on-screen text and spoken dialogue to reflect the new product's messaging and features.
Customize gradient colors in `GradientPanelWipe` to match new brand guidelines (e.g., cool blues for data analytics).
Modify `ConversationalAgentTypewriter` dialogue to showcase specific product interactions.
Populate `ProductFeatureGridReveal` with new feature icons and descriptions.
Adjust background imagery and UI mockups to feature the new product's interface.
Ensure audio track maintains a similar atmospheric, forward-looking tone with precise sound design transitions.

Source: X / Twitter launch · View original post

Launch overview & key findings

A 145-second founder authority & technical motion graphics launch video by ElevenLabs, unveiled on February 4, 2026 with over 15.2M views on X. Evaluated at a 9.2/10 hook score with an editing tempo of 6 cuts per minute, the production demonstrates ElevenLabs' launch video announces a significant funding round for their AI voice models, showcasing their breakthrough in human-like voice technology. The founders present a vision for transforming human-technology interaction through advanced text-to-speech, speech-to-text, and AI agents. The motion style is clean, modern, and sophisticated, utilizing dynamic UI reveals, abstract gradients, and smooth, spring-driven animations to convey innovation and clarity.

0:00 · The Hook · Funding Announcement & Vision Setting

0:00 / 0:00

The Hook
Funding Announcement & Vision Setting
“ElevenLabs raised $500M at an $11B valuation. We have raised $500 million, at an $11 billion valuation to transform how we interact with technology. Sequoia, Iconiq tripling down, and Andreessen Horowitz. We built the first truly human-like voice model.”
On screen
IIElevenLabs raised $500M at an $11B valuation SEQUOIA ICONIQ ANDREESSEN HOROWITZ eleven HUGO We have raised $500 million, at an $11 billion valuation to transform how we interact with technology. We built the first truly human-like voice model,
Camera
Static medium shot of founders, followed by a subtle zoom out on investor logos. Returns to static medium shot.
Motion
Text reveal with a subtle blur/fade-in effect. Logos appear with a clean, direct reveal. Standard interview framing.
Product Reveal
Core Product Capabilities Showcase
“(No spoken dialogue — High-energy audio transition with a sweep and sub-bass drop. Music features pizzicato synths and sub-bass.)”
On screen
And what's your email? It's john.doe@me.com And your phone number? 1-800 3 0:48 1:00 2:00 2:10 Hook interlude Hip hop, conscious rap, jazz-infused beats, sharp Text-to-Speech, Speech-to-Text, Sound Effects and Music. IIElevenMusic
Camera
Dynamic multi-panel split screen, then a full-screen UI shot. Camera is static on UI elements.
Motion
Split-screen montage with distinct visual themes per panel. UI elements animate in with clean, functional transitions. Text-to-speech UI shows dynamic waveform and text input.
Feature Teaser
AI Agents & Platform Expansion
“v3 in Eleven Agents. Agent | Hello and welcome to Meridian Airlines User | Hey, I've just missed my flight, and I don't know what to do. Agent | Oh, I'm so sorry, ma'am. Let me try to help in anyway I can. What flight was that? At ElevenLabs, we combine the best of research for creators to combine voice, music. With Eleven Agents, we built a platform for enterprises with conversational agents that talk, type and take action. Soon we'll launch an even better text-to-speech model, and push towards general audio intelligence. Last year we established ourselves as the voice of technology. Making communication and creation with technology seamless.”
On screen
IIEleven Agents v3 in Eleven Agents. Agent | Hello and welcome to Meridian Airlines User | Hey, I've just missed my flight, and I don't know what to do. Agent | Oh, I'm so sorry, ma'am. Let me try to help in anyway I can. What flight was that? IIEleven Creative IIElevenAgents IIEleven API At ElevenLabs, we combine the best of research Studio 3.0 Share Export IIElevenLabs proudly introduces Studio 3.0. You can harness all of our audio models in one powerful editor. Now with full video integration. Giving you the ability to add new voiceovers, generate bespoke background music, and bring it to life with some sound effects too. The Studio timeline allows for precise editing. And with Speech Correction, you can now upload audio and fix the mistakes without re-recording. 0:02 0:05 0:10 0:15 0:20 Voice Over 1 Cinematic Whoosh Voice Over 2 Cinematic Whoosh Voice Over 3 Ambient Soundscape for creators to combine voice, music IIEleven Agents IIElevenLabs Agents Active calls: 12 Home Configure Agents Knowledge Base Tools Integrations Alpha ElevenLabs workspace Good morning, Latham General Evaluation Data Collection Audio Tools LLMs Knowledge Base A Create view Date Range Last week Granularity Day With Eleven Agents, we built a platform for enterprises Monitor Conversations 24.2K 3:06 253K credits with conversational agents that talk, type and take action. T TEXT TO SPEECH We are able to voice any content with human-like Al voices for a unique experience. VOICE CLONING We can clone any voice with various levels of quality with as little as 1 minute of data. ELEVEN AGENTS Build and deploy Al voice agents at scale powered by any LLM of your choosing. VOICE CHANGER Directly transfer pitch, style and pacing from your voice to another voice with voice conversion. SOUND EFFECTS Generate as many sound effects as you need for post-production, directly with just a prompt. SPEECH TO TEXT Transcribe speech with the fastest and most accurate ASR model on the market. AI DUBBING Our dubbing solution is able to keep the speaker voice & style in any of the 29 languages supported. VOICE ISOLATOR Clean background noise from any voice sample with this simple and powerful tool. ELEVEN MUSIC Generate the highest quality music across any genre via the UI or API with just a prompt. Soon we'll launch an even better text-to-speech model, and push towards general audio intelligence. IIElevenLabs Summit Last year we established ourselves as the voice of technology. Making communication and creation with technology seamless.
Camera
Mix of static shots on UI, subtle camera pans across abstract gradients, and a wide shot of a conference stage. Text overlays are prominent.
Motion
Smooth horizontal wipes between product categories. UI elements animate in with a clean, modern aesthetic. Particle effects and abstract gradients provide visual interest. Text appears with a subtle fade and scale.
Call to Action
Gratitude & Future Outlook
“and showing the world what is possible. Thank you to our partners, customers, and the entire community for adopting our technology and pushing the boundaries of what's possible. We are ElevenLabs.”
On screen
Ukraine and showing the world what is possible. IIElevenLabs
Camera
Static shot of Ukraine logo, then returns to the static medium shot of the founders. Ends on a full-screen logo reveal.
Motion
Simple fade-in for the Ukraine logo. Founders maintain a direct address. Final logo reveal is a clean, bold text animation.

Synthesizable in Remotion · key components of the elevenlabs-ai-launch-template template.

GradientPanelWipe

Three vertical gradient panels slide horizontally across the screen, revealing new product categories or UI elements. Each panel has a distinct color gradient.

+ Code construction recipe

Use `AbsoluteFill` components with `LinearGradient` backgrounds. Animate the `translateX` property of each panel using `interpolate` with `spring` for smooth, overlapping transitions. Control timing with `delay` and `duration`.

ConversationalAgentTypewriter

Dialogue lines appear character by character, simulating a real-time conversation between an 'Agent' and 'User' against a blurred background.

+ Code construction recipe

Implement a `Sequence` for each dialogue line. Use `spring` or `interpolate` on `opacity` and `width` for a typewriter effect. Text can be rendered with a monospace font for authenticity. Background blur can be achieved with an SVG filter or CSS `backdrop-filter`.

ProductFeatureGridReveal

A grid of product features with icons and descriptions appears on screen, with each item fading and scaling in sequentially or in a staggered pattern.

+ Code construction recipe

Create a `Grid` component. For each feature item, use `Sequence` and `spring` to animate `opacity` from 0 to 1 and `scale` from 0.8 to 1. Stagger the `delay` for each item to create a cascading reveal effect.