ElevenLabs Brand Kit — campaigns stay on-brand · Launch Video Breakdown: Hook, Pacing & Motion Design
Scene-by-scene timeline & spoken transcript
The Hook
Identity Introduction
“(No spoken dialogue — ambient atmospheric synth chord)”
- On screen
- || Eleven Creative
- Camera
- Static macro view on noisy chromatic gradient
- Motion
- Letter-spaced fade and blur-dissolve transition
The Hook
Introducing Slate
“(No spoken dialogue — upbeat synth pulse kicks in)”
- On screen
- Introducing
- Camera
- Clean center lock on crisp white background
- Motion
- Direct cut with subtle tracking expansion
Feature Teaser
Brand Kit Ingestion
“(No spoken dialogue — rhythmic electronic beat)”
- On screen
- Brand kit
- Camera
- Center-anchored typography with radial orbit
- Motion
- Staggered image cards rotating along elliptical paths
Feature Teaser
Design System Config
“(No spoken dialogue — click sound effects and music)”
- On screen
- Upload logo Logos Reference images Colors Fonts Helvetica Guidelines Sophisticated, quiet and atmospheric...
- Camera
- Static centered canvas expanding outward
- Motion
- Elastic scale pop for logo upload and staggered layout spring animations
Problem Agitation
Prompt Trigger
“(No spoken dialogue — synth loop with UI click)”
- On screen
- Create a launch campaign for @merlot
- Camera
- Static overlay card on macro woven texture background
- Motion
- Typewriter text injection and pill button submission tap
Product Reveal
Generation Pipeline
“(No spoken dialogue — continuous synth groove with pop ticks)”
- On screen
- Reading your brand Reading your brand ✓ Matching color palette ✓ Applying type ✓
- Camera
- Centered checklist with surrounding dynamic content grids
- Motion
- Progressive checkmark cascades and rapid card flip-in transitions
Product Reveal
Omnichannel Output Matrix
“(No spoken dialogue — crescendo musical swell)”
- On screen
- Creating outputs ✓ Merlot A deeper kind of presence
- Camera
- Expanding multi-card burst outwards
- Motion
- Spatial array layout with spring physics deployment
Product Reveal
Multi-Channel Distribution
“(No spoken dialogue — driving electronic track)”
- On screen
- Create social assets Launch a billboard in Times Square Ship ads to Meta
- Camera
- Static left text with central floating UI mockups
- Motion
- Card flip morphs from Instagram post to 3D OOH billboard to vertical 9:16 video
Call to Action
Brand Tagline & Outro
“(No spoken dialogue — decaying electronic outro synth)”
- On screen
- Your brand inside || Eleven Creative
- Camera
- Centered lock on stark minimal background
- Motion
- Text crossfade to brand lockup with subtle chromatic noise
Motion design primitives
Synthesizable in Remotion · key components of the eleven-brand-kit-reveal template.
OrbitalCardCluster
Image assets rotate in an elliptical orbit around central typography with subtle 3D scale perspective.
+ Code construction recipe
Use useCurrentFrame to map rotation angle theta per item. Compute x, y via Math.cos and Math.sin with scale derived from cos(theta).
ProgressiveChecklistCardGrid
Sequential vertical text lines that animate in a checkmark, triggering an image/color card matrix underneath.
+ Code construction recipe
Drive list item appearance with interpolate and spring. Stagger grid items via an index offset array animating scale and translateY.
MockupCarouselMorph
Center card dynamically swaps between an Instagram frame, a 3D billboard photo, and a vertical mobile video feed.
+ Code construction recipe
Wrap items in an AbsoluteFill with opacity/scale crossfades controlled by spring at specified frame markers.
Style DNA & aesthetic system
Visual aesthetic
Typography
Motion
Special effects
Pacing & rhythm
Conceptual story rhythm
- 1
Aesthetic Hook
Purpose. Capture viewer attention and introduce Eleven Creative identity.
Execution. Warm noisy gradient fading into stark minimalist type.
- 2
Feature Definition
Purpose. Explain how user inputs and brand kits are ingested.
Execution. Orbital media assets collapsing into structured design tokens.
- 3
Execution Pipeline
Purpose. Showcase automated processing speed and intelligence.
Execution. Rapid checklist ticks synchronized with modular image swaps.
- 4
Real-world Payoff
Purpose. Demonstrate tangible campaign deliverables across mediums.
Execution. Mockups morphing across social feeds, Times Square billboards, and video ads.
Remix in Animatiq Studio
Master remix prompt · agent-ready
Sample remix
Objective
Launch video for an AI architectural design suite generating full blueprints, 3D renders, and zoning permits.How the recipe adapts
Replace luxury Merlot fragrance assets with architectural wireframes, materials swatches, and CAD blueprints. Maintain the checklist cadence to validate zoning, generate 3D renders, and display output mockups.Remix blueprint · eleven-brand-kit-reveal
Scene durations (8 scenes, 37s)
Key Remotion components
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