Expand · Launch Video Breakdown: Hook, Pacing & Motion Design
A new way to scrape and crawl the web
Scene-by-scene timeline & spoken transcript
The Hook
The Web Ingestion Dilemma
“Today we're rethinking how agents read the web. When it comes to web data, agents currently face a dilemma. For full accuracy, they get a token explosion with HTML and screenshot. Markdown, however, misses important information like icons, tables, and layouts.”
- On screen
- Today we're rethinking how agents read the web. 103,080 tokens of raw HTML Michael Jackson · Wikipedia 931,602 tokens of raw HTML Michael Jackson · Wikipedia Feature Essential Plus Download chart data Saved layouts 5 10 ICONS TABLES LAYOUTS
- Camera
- Medium close-up outdoor locked shot on speaker, flanked by animated text and HUD graphics.
- Motion
- Floating dynamic code counters and raw text overlays keyed next to talent.
Problem Agitation
Lossy Extraction at Scale
“Let's look at an example. We're asking this agent which TradingView pricing plan we need to download chart data. It answers incorrectly because icons and tables are dropped. Now imagine this at scale, in procurement or your own product.”
- On screen
- 02 / Web ingestion Markdown only Research Based on TradingView pricing page, what's the cheapest plan that lets me download chart data? Agent Wed 11:28 AM Fetched tradingview.com/pricing Markdown only Essential, at $12.95/month billed annually. tradingview.com MD Markdown only Compare plans Basic Essential Plus Premium Ultimate Custom time intervals Second-based intervals Custom range bars Download chart data On the page Plus, $29.95 ILLUSTRATIVE ANNUAL COST $2,540,230 If ~13,400 teams each incur ~$553/year
- Camera
- Screencast zooms into prompt bar, transitions to table comparison, and pulls back into a tiled failure grid.
- Motion
- Screen recording UI recreation with animated strikethroughs and camera drift across multi-tile failure cards.
Product Reveal
Founder Solution Introduction
“I'm Tim, founder of Expand, and we hit this dilemma when building research agents ourselves. But we believe that you shouldn't have to choose. That's why today we're releasing three products.”
- On screen
- (No on-screen text)
- Camera
- Return to live-action medium shot on rooftop garden.
- Motion
- Direct-to-camera storytelling.
Feature Teaser
The Three Pillars & Expand Fetch Reveal
“Number one is Iris, a vision model for the web that sees the page like you and I do, preserving icons, tables, and layouts. X-ray, a model that finds the right JSON information in the page, and a Wayback Machine which allows you to see what your agent saw. A vision model, a JSON model, a Wayback Machine. A vision model, a JSON model... Are you getting it? It's all one thing and we're calling it Expand Fetch.”
- On screen
- Iris Vision model for the web Features Basic Business Enterprise Import and export Guided reviews Issue SLAs Releases Sub-initiatives 15 pipelines Unlimited X-Ray Finds the useful hidden JSON in the page Ramp has run its entire product development process through Linear since 2019 Commure has logged over 80,000 requests across 1000s of its healthcare customers Wayback Machine Browsing history for your agent Compare plans Iris X-Ray Wayback Machine EXPAND Expand Fetch.
- Camera
- Dark curved horizon baseline, circular product badges fly in and merge into a single central icon.
- Motion
- Planetary orbit motion graphics referencing Apple's 2007 3-in-1 keynote sequence, merging three badges into one.
Feature Teaser
Benchmark Validation & Live Proof
“Now your agent can answer more with less tokens. Back to our question: the agent now answers correctly and you can verify it.”
- On screen
- MDBench Hard v1 Hard markdown extraction benchmark Questions answered correctly Higher is better Expand 74% Exa 55% Firecrawl 27% 02 / Web ingestion Expand Research Agent Wed 11:41 AM Expand Fetch tradingview.com/Pricing Markdown · 28.3 KB Plus ($29.95/month billed annually). expand.land/s/OmFSsJF265ID Captured 6 Oct 2026 Saved copy tradingview.com/pricing Compare plans Basic Essential Plus Premium Ultimate Download chart data
- Camera
- Direct UI transitions from bar chart benchmark to successful query chat interface and Wayback modal snapshot.
- Motion
- Bar chart grow animation, highlighted tabular verification modal.
Call to Action
Laser Eyes & Terminal CTA
“It's time to expand your agent's vision.”
- On screen
- EXPAND Prompt your agent set up https://expand.ai/start
- Camera
- Punch-in on founder with glowing optical flares, cutting to clean dark branding slate with animated text typing.
- Motion
- Red lens flare overlay tracking eyes, followed by monospaced terminal cursor simulation.
Motion design primitives
Synthesizable in Remotion · key components of the dev-tool-launch-flow template.
TokenCounterExplosion
A numeric counter rapidly increases alongside a streaming stream of monospace raw code.
+ Code construction recipe
Use spring interpolation mapped to frame count to interpolate raw token count from 0 to 931602 while scrolling background pre elements.
TrioProductMerger
Three orbiting circular emblems cycle in position and converge into a single brand mark.
+ Code construction recipe
Animate rotation along a 3D circle using interpolate(frame, [0, 60], [0, 360]) and scale all three to 0 while popping the parent logo to scale 1.
TerminalTypewriterCTA
Simulates terminal keystrokes with blinking rectangular red cursor.
+ Code construction recipe
Slice target text using Math.floor(frame * charsPerFrame) and toggle cursor opacity with Math.floor(frame / 15) % 2.
Style DNA & aesthetic system
Visual aesthetic
Typography
Motion
Special effects
Pacing & rhythm
Conceptual story rhythm
- 1
Hook
Purpose. Define current agent web ingestion trade-off.
Execution. Founder talking head with dynamic code and token stats.
- 2
Agitation
Purpose. Demonstrate monetary and functional cost of bad data.
Execution. UI error breakdown expanding into multi-million dollar annual failure calculation.
- 3
Reveal
Purpose. Introduce the three component technologies unifying into Expand Fetch.
Execution. Atmospheric 3D planetary badges merging into product brand icon.
- 4
Validation
Purpose. Prove superiority via benchmark and verify correct output.
Execution. Benchmark bar graph and UI query execution.
- 5
CTA
Purpose. Direct viewers to install prompt command.
Execution. Laser eyes sting followed by terminal prompt typing.
Remix in Animatiq Studio
Master remix prompt · agent-ready
Sample remix
Objective
Launch of an AI code refactoring engine called CodeCraft.How the recipe adapts
Replace token explosion with diff explosion counter, merge three features (AST parser, unit test runner, linter) into one unified tool, and finish with an npm installation prompt.Remix blueprint · dev-tool-launch-flow
Scene durations (6 scenes, 85s)
Key Remotion components
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