Dhan - Made for Trade · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:11

   The Hook

   Gold's Enduring Value Across Generations

   “It's important. Something important. For our ancestors, it was coins. For our parents and grandparents, it was jewellery. For us, it was bonds. But what if you could buy gold directly from the exchange?”

   On screen

   It's important. something important WORLD IT HAS ALWAYS BEEN GOLD For our ancestors, For our parents and grandparents, it was jewellery. For us, it New way to own it 2015 2020 UNTIL NOW Real Price directly from the exchange

   Camera

   Dynamic close-ups on gold artifacts, panning across illustrated historical figures, and a subtle zoom into a digital interface.

   Motion

   Rapid cuts between historical imagery and modern illustrations, text reveals with a metallic sheen, and a timeline animation to establish context.

2. 0:11 – 0:30

   Product Reveal

   Introducing Gold Vault: Direct Exchange Gold

   “Introducing Gold Vault by Dhan. The new way to buy the oldest asset is here. Buy gold and silver directly at live exchange price. With Gold Vault by Dhan, you can buy gold in its purest form, directly from the exchange. And when you want it home, it comes.”

   On screen

   Introducing GOLD VAULT Gold Purchase is Confirmed Delivery assured by MCX Exchange & Clearing The securities are quoted as an example and not as a recommendation. Your And when you want it home, it comes

   Camera

   Zoom into product title, then a static shot of a confirmation screen, followed by a cinematic pan across a vault door and a close-up on a branded box.

   Motion

   3D text animation with metallic textures, radial wipe transitions, and a dramatic reveal of the product's physical representation.

3. 0:30 – 0:55

   Feature Teaser

   Seamless Digital Gold & Silver Ownership

   “You can buy gold and silver in any quantity, from 0.5 grams to 1 kg. And it's stored in a secure vault, with delivery assured by MCX Exchange and Clearing. You can also sell your gold and silver anytime, directly from the app. Gold Vault by Dhan. Made for Trade.”

   On screen

   1kg 999.9 FINE GOLD 1000g BANK 999.9 FINE SILVER 1000g BANK 999.9 FINE SILVER 1000g BANK 999.9 FINE SILVER 1000g BANK 999.9 FINE SILVER 1000g BANK 999.9 FINE SILVER 1000g Avg. Price 13,25,740.65 1 x 100 gm MCX #MadeForTrade Expected delivery to Vault 26 Jan 2026 more v Order Snapshot Scrip GOLDMINI FUT JAN 2026 Order Value 13,25,740.65 Avg Price 1,374.65 Quantity 1/1 (100 gm) Order Delivery View Trade Details more v Buy Now The securities are quoted as an example and not as a recommendation. ध dhan in its purest form.

   Camera

   Overhead shot of gold and silver bars, followed by a screen recording of the mobile app interface, then a final product logo reveal.

   Motion

   Animated infographics demonstrating quantity, smooth UI transitions within the app, and a glowing, volumetric text animation for the brand name.

4. 0:55 – 1:31

   Call to Action

   Download Dhan: Your Gateway to Gold

   “(No spoken dialogue — The audio features a driving electronic score with rhythmic synth pulses and impactful sub-bass drops. The sound design emphasizes forward momentum and a modern, dynamic feel.)”

   On screen

   ध dhan Download Now GET IT ON Google Play Download on the App Store Investments in the securities market are subject to market risk, read all the related documents carefully before investing Investment in securities market are subject to market risks, read all the related documents carefully before investing. Raise Securities Pvt. Ltd. Registered Office: Unit No. 2201, 22nd Floor, 63, GMA Gold Medal Avenue, SV Rd, Piramal Nagar, Goregaon West, Mumbai, Maharashtra 400104, India. SEBI Stock Broker Registration No: INZ000006031. SEBI Research Analyst Registration No: INH000023357 Member of BSE (6593), NSE (90133), MCX (56320) and CDSL Depository Participant (IN-DP-289-2016). The securities quoted are exemplary and are not recommendatory. Brokerage will not exceed the SEBI prescribed limit. Disclaimer: Any third party content appearing in this video is the property of their respective owners and Raise Securities Pvt. Ltd. (Company) does not assert any rights in relation to the same. Such third-party content is used by the company is subject to the fair use provisions of Indian copyright law and applicable provisions in other jurisdictions. Company asserts its copyright ownership on the remaining contents of this Video.

   Camera

   Static shot of the brand logo and app download buttons, followed by a full-screen display of legal disclaimers.

   Motion

   Clean, direct call-to-action with app store badges, followed by a clear, readable display of regulatory text.