Andrés Matte · Launch Video Breakdown: Hook, Pacing & Motion Design

Today we are launching the Kapso MCP: WhatsApp numbers for agents. 1️⃣ Add MCP server 2️⃣ "Get a WhatsApp number" Done, your agent is on WhatsApp. https://t.co/vOCPFgjs8H

AI AgentsLaunchMay 20, 2026@andresmatte

Website View on X

9.2 /10

Hook score

Direct Value Proposition

Cuts / min

0:20

Runtime

223K

Views

Likes

Reposts

Replies

Reusable motion template

Rapid Tech Demo & Feature Flash

Founder Authority & Technical Motion Graphics

Adapt it.

Replace initial text with new product name and target audience.
Update terminal commands and output to reflect new product's setup and core functions.
Substitute 3D phone model with a 3D representation of the new product's UI (e.g., a dashboard or data visualization).
Modify chat content to showcase relevant product features or benefits.
Change final rapid text flashes to highlight key features and the new product name.

Source: X / Twitter launch · View original post

Launch overview & key findings

A 20-second founder authority & technical motion graphics launch video by Andrés Matte, unveiled on May 20, 2026 with over 223K views on X. Evaluated at a 9.2/10 hook score with an editing tempo of 9 cuts per minute, the production demonstrates This video launches Kapso MCP, an AI agent solution enabling WhatsApp numbers for agents with a simple setup. Founder Andrés Matte demonstrates the technical breakthrough through a simulated terminal interface and a 3D phone showcasing WhatsApp integration. The motion style is high-energy, minimalist, and direct, using rapid cuts and bold typography synchronized with a driving electronic beat.

0:00 · The Hook · WhatsApp for Agents Intro

0:00 / 0:00

The Hook
WhatsApp for Agents Intro
“Shot”
On screen
WhatsApp for your agents
Camera
Static, centered text on a black background.
Motion
Rapid text reveal with a hard cut, synchronized with audio impact.
Product Reveal
Kapso MCP Server Setup
“(No spoken dialogue — Driving electronic beat with synth elements and sub-bass.)”
On screen
~ > codex mcp add kapso ~ > codex mcp add kapso --url https://api.kapso.ai/mcp :connecting.. ✓ Kapso MCP server added kapso-marketing on master took 3m47s > codex > _ OpenAI Codex (v0.132.0) model: gpt-5.5 xhigh fast /model to change > get a whatsapp nu > get a whatsapp number • kapso_setup_link('create') _ Open this URL to get a WhatsApp number: https://app.kapso.ai/setup/sk_wa8xK2mP
Camera
Static, close-up on a terminal window, simulating screen recording.
Motion
Typing animation, text reveal, and status updates within a terminal UI, mimicking real-time interaction.
Feature Teaser
WhatsApp Agent Interaction
“Yeah”
On screen
12:31 Kapso Kapso Support Si el video superara ese límite o viene con codec no compatible, el envío puede fallar. Today Hey I need your help 12:31 Hey there! Thanks for reaching out. Please share some details about your question. The more context, the faster we can help! If relevant, include: • Your Kapso email • Project ID (found in your dashboard URL) • Phone number ID We speak English and Spanish. 12:31 Tell me about Kapso 12:31 Kapso is a developer platform for WhatsApp. In short, it helps you build WhatsApp products faster without dealing with all the raw Meta API complexity. Main things you can do with Kapso: • Send WhatsApp messages (text, media, interactive, templates) • Run broadcasts • Build automations with visual workflows + Al agents • Use serverless functions and webhooks • Onboard customers so each one connects their own WhatsApp account • Manage conversation history and integrations from one place It's especially useful for SaaS, support, notifications, and multi- client WhatsApp setups.
Camera
Slow, subtle rotation of a 3D phone model, revealing WhatsApp chat interface.
Motion
3D object rotation, text scrolling within a mobile UI, simulating a live chat conversation.
Call to Action
Key Benefits & Brand Reinforcement
“Yeah, Yeah, Yeah”
On screen
Get a number Send messages Any agent Official Meta API Kapso
Camera
Static, centered text on a black background.
Motion
Rapid, punchy text reveals with hard cuts, emphasizing key features and brand name.

Synthesizable in Remotion · key components of the kapso-mcp-launch-template template.

TerminalTypewriter

Text appears character by character within a terminal interface, simulating live typing, with occasional command execution feedback like 'connecting...' or '✓ server added'.

+ Code construction recipe

Use `Sequence` and `AbsoluteFill` for the terminal background. Implement `spring` for character opacity and position, with `interpolate` for typing speed. Utilize `delay` for sequential line reveals and `useCurrentFrame` to control character visibility.

FloatingPhoneReveal

A 3D smartphone model rotates slowly on its Y-axis, revealing its screen content, which then scrolls to display a chat conversation.

+ Code construction recipe

Employ `ThreeCanvas` for the 3D phone model. Use `interpolate` with `easeOutCubic` for the Y-axis rotation. Implement `spring` for the chat content's vertical scroll, with `delay` to start scrolling after the phone rotation is complete.

ImpactTextFlash

Bold, white text appears instantly on a black background, often accompanied by a sharp audio cue, then quickly transitions to the next text element.

+ Code construction recipe

Utilize `AbsoluteFill` for the black background. Use `spring` with high stiffness and low damping for text opacity and scale, creating a punchy, immediate appearance. Synchronize `Sequence` cuts precisely with audio events.