Ayish Nadeem · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:07

   The Hook

   Instant Plant Diagnosis

   “(No spoken dialogue — ambient visual with subtle UI sounds implied)”

   On screen

   LEAFIC NOW ON iOS Diagnose Point at a plant. Ge Library Camera Looking at the photo... Identifying the species... Checking for problems... Writing your care plan... Multiflora Rose Rosa multiflora Pest Damage - mild This week Rose leafhoppers WHAT WE SEE The leaves have many tiny white or pale yellow dots on them, which looks like a speckled pattern. This is caused by very small insects that hide on the underside of the leaves and suck the sap. The flowers are white with yellow centers and some are starting to turn brown as they finish blooming. Health: 85% confident Plant ID: 95% confident In Athlone, the damp late spring weather is exactly when these tiny jumping bugs start to appear on roses, but don't worry, they are easy to manage. Identify another plant Leafic uses AL Verify safety questions with an expert or professional.

   Camera

   Static, centered mobile phone screen showcasing app UI.

   Motion

   Rapid UI progression, text reveals, and content pop-ins within a fixed phone frame.

2. 0:07 – 0:13

   Product Reveal

   Detailed Care Plan & To-Do List

   “(No spoken dialogue — ambient visual with subtle UI sounds implied)”

   On screen

   LEAFIC NOW ON iOS Multiflora Rose Rosa multiflora Pest Damage - mild This week Rose leafhoppers Saved as Multiflora Rose Diagnosis To Do Care WHAT TO DO HIGH Easy Spray the leaves with a garden hose Why: This knocks the tiny insects off the plant so they stop eating the leaves. How to do it MED Easy Snip off the dead flowers Why: This helps the plant put its energy into new growth and staying healthy. How to do it MED Easy Apply a soapy water mix Why: A mild soap spray stops the insects from coming back. How to do it LOW Easy Give the plant some food Why: Stronger plants can handle insect damage much better. How to do it How: Use a steady stream of water from your garden hose to blast the undersides of the leaves. Do this in the morning so the plant has time to dry before the sun gets too hot. You'll need: - Garden hose (any hardware shop, ~15 Euro) Hide details How: Use a pair of clean scissors to cut the stem just below the flower that has turned brown and lost its petals. This is often called deadheading. You'll need: - Garden scissors or sharp kitchen scissors (any hardware shop, ~10 Euro) How: Mix two teaspoons of mild dish soap into a liter of water in a spray bottle. Spray the leaves thoroughly, especially underneath. Keep children and pets away until the leaves are completely dry. You'll need: - Dish soap (supermarket, ~2 Euro) - Spray bottle (any garden centre, ~3 Euro) If you don't have any Use a pre-mixed insecticidal soap from a garden centre. How: Sprinkle some general plant food from the garden centre around the base of the plant on the soil. Follow the instructions on the box for how much to use. You'll need: - General plant food (any garden centre, ~8 Euro) HIGH Easy Watch for thorns Why: Rose bushes have sharp bits that can scratch you or your pets. How: Always wear thick gloves when touching the stems. If you have pets or small children, make sure they don't run into the bush. You'll need: - Gardening gloves (any hardware shop, ~5 Euro) CARE SUMMARY WATER Give it a good soak once or twice a week if the weather is dry. LIGHT This plant loves being in a sunny spot in the garden. SOIL Regular garden soil is fine, but it likes a bit of compost mixed in. TEMPERATURE It is very happy in the mild Irish climate. Identify another plant Leafic uses AL Verify safety questions with an expert or professional.

   Camera

   Static, centered mobile phone screen showcasing app UI.

   Motion

   Scrolling content, tab transitions, and expanding detail sections within the app UI.

3. 0:13 – 0:17

   Feature Teaser

   Plant Journal & History Tracking

   “(No spoken dialogue — ambient visual with subtle UI sounds implied)”

   On screen

   LEAFIC NOW ON iOS YOUR GARDEN PLANT Journal 3 PLANTS 1 HEALTHY 2 NEED CARE This Week All Plants 8 actions across 2 plants Rose 4 Snip off the spotted leaves This week Give the plant some food This week Water the soil, not the leaves This week Use a fungus spray This week Multiflora Rose 4 Spray the leaves with a garden hose This week Watch for thorns This week Snip off the dead flowers This week Apply a soapy water mix This week Camera Journal History Journal Delete Multiflora Rose Multiflora Rose Rosa multiflora Re-diagnose this plant Take a fresh photo. We're compare it to your last diagnosis from just now HISTORY 31 May 2026 Pest Damage 0 of 5 actions done

   Camera

   Static, centered mobile phone screen showcasing app UI.

   Motion

   Tab switching, list scrolling, and navigation to a detailed history view.

4. 0:17 – 0:20

   Call to Action

   Quick Plant Identification

   “(No spoken dialogue — ambient visual with subtle UI sounds implied)”

   On screen

   LEAFIC NOW ON iOS Leafic Diagnose Identify Point at any plant. Get close to any problem leaves. Library Camera Journal History Point at any plant. I'll just tell you what it is. Identifying... QUICK IDENTIFY Rose Rosa A popular flowering shrub known for its fragrant, multi- petaled blooms and thorny stems. Roses are native to temperate regions of the Northern Hemisphere and come in many colors and varieties. Leafic uses AL Verify safety questions with an expert or professional. Done

   Camera

   Static, centered mobile phone screen showcasing app UI.

   Motion

   Live camera feed simulation, loading animation, and instant result display.