MiniMax · Launch Video Breakdown: Hook, Pacing & Motion Design

Claude cowork + Clawdbot style agent that lives on your computer and in the cloud. Full browser control, skills library, expert agents, macOS & Windows.

AI AgentsLaunchJanuary 26, 2026@MiniMax_AI

Website View on X

9.2 /10

Hook score

Direct Benefit & Product Reveal

Cuts / min

1:17

Runtime

531K

Views

Likes

Reposts

Replies

Reusable motion template

AI Agent Desktop Automation

AI Agent Product Demo & Technical Motion Graphics

Adapt it.

Replace 'Upgraded' text with new product's introductory phrase.
Substitute MiniMax Agent icon and UI with the new product's branding and interface elements.
Recreate desktop file organization sequence with project files and task lists.
Adapt browser automation sequence to showcase task assignment, deadline setting, and progress updates within the project management tool's web app.
Design new 'automation recipe' cards for the ExpertCardReveal primitive, reflecting project management workflows.
Update all on-screen text and dialogue to reflect the new product's features and benefits.
Maintain the existing electronic music and sound design cues, adjusting timing to new scene cuts.

Source: X / Twitter launch · View original post

Launch overview & key findings

A 77-second ai agent product demo & technical motion graphics launch video by MiniMax, unveiled on January 26, 2026 with over 531K views on X. Evaluated at a 9.2/10 hook score with an editing tempo of 5 cuts per minute, the production demonstrates MiniMax is an AI agent that lives on your computer and in the cloud, offering full browser control, a skills library, and expert agents for macOS and Windows. It automates tasks like file organization, web posting, and custom agent creation. The video employs a fast-paced, high-tech motion style with seamless screen capture, dynamic UI animations, and an energetic electronic soundtrack to showcase its powerful capabilities.

0:00 · The Hook · Introducing MiniMax: Your Desktop AI Agent

0:00 / 0:00

The Hook
Introducing MiniMax: Your Desktop AI Agent
“Upgraded. This is MiniMax. It's a Claude cowork and Clawdbot style agent that lives on your computer and in the cloud. It has full browser control, a skills library, and expert agents. It works on macOS and Windows. Let's say my photos are a mess. Please help me identify the birds, rename the files with their genus and name, and sort them into folders by order so I can search for them easily.”
On screen
Upgraded MiniMax Agent My photos are a mess. Please help me identify the birds, rename the files with their genus and name, and sort them into folders by Order so I can search for them easily Run Completed Image Understanding Thinking Process 0.90s All 42 birds identified. Now let me create the folder structure by Order and rename/move the files: Completed Command Line Execution cd /Users/xunlu/Desktop && mkdir -p "Bird_Photos/Passeriformes" "Bird_Photos/Ans Thinking Process 0.09s Completed Command Line Execution cd /Users/xunlu/Desktop... Thinking Process 0.06s Completed Command Line Execution cd /Users/xunlu/Desktop... Thinking Process 0.11s Completed Command Line Execution cd /Users/xunlu/Desktop/Bird_Photos && find . -type f | sort | head -50 Birds Bird_Photos Anseriformes Columbiformes Coraciiformes Galliformes Passeriformes Pelecaniformes Piciformes Egret_t_1.JPG Egret_t_2.jpeg Egret_t_on.jpeg Peleca_can.JPG Egret_t_1.JPG JPEG image - 4.6 MB Information Created Sunday, September 21, 2025 at 14:21 Modified Sunday, September 21, 2025 at 14:21 Dimensions 2556x1703 Resolution 350x350 Rotate Left Markup More...
Camera
Starts with a close-up on 'Upgraded' text, then zooms out to reveal a desktop environment. The camera then focuses on the MiniMax agent interacting with desktop files and folders, simulating user interaction.
Motion
Text reveal with subtle background animation, followed by screen capture with animated cursor and UI elements. Smooth transitions between desktop views and terminal-like process logs.
Product Reveal
Web Automation and Browser Control
“It can also control your browser. For example, post an internship ad on X for a North American position. The job description is based on the Chinese version. You can transform it into a complete English job description, formatted to suit X's style. Please also generate an image containing JD, minimalist style, to accompany the post, includes company logo.”
On screen
Post an internship ad on X for a North American position. The job description is based on the Ch Web browser MiniMax - M2.1 Run Current P X.com X Home Search Notifications Follow Chat Bookmarks Creator Studio X Premium Profile More Post Thinking Process 0.17s I'll help you post an internship ad on X. Let me first read the Chinese job description from the image. Completed Image Understanding Thinking Process 0.13s Now let me generate a minimalist JD image with the MiniMax logo, and then delegate to BrowserExpert to post this on X. Completed Image Generate Thinking Process 0.03s Now let me delegate to BrowserExpert to post this on X: Browser Expert Completed Image Understanding Thinking Process Completed ToDoWrite MiniMax's Window Current Process Files Web automation X.com For you Following MiniMax is Hiring! LLM Development Intern Shanghai | Beijing | Washington D.C. We're looking for passionate grads (2026+) to join our AI team: Build open-source ecosystem with Hugging Face, vLLM, Ollama, GitHub Large model development & evaluation Technical docs, blogs & community building Collaborate with global developers Requirements: CS/AI/SE major Python/JS/GO proficiency Passion for LLMs & AI agents English reading/writing skills Everyone can reply Post Requirements: CS/AI/SE major Python/JS/GO proficiency Passion for LLMs & AI agents English reading/writing skills Full-time & Intern positions available! #Hiring #AIJobs #LLM #Internship #TechJobs #MiniMax #NorthAmerica 翻译帖子 We're Hiring!
Camera
The camera follows the MiniMax agent's interaction within a web browser, showcasing its ability to automate tasks like generating and posting job ads.
Motion
Seamless screen recording with animated cursor, text input, and dynamic UI updates. The browser window appears and expands, demonstrating the agent's web control.
Feature Teaser
Discover and Create Expert Agents
“You can discover pre-built experts and create custom experts to boost your productivity. For example, a Topic Tracker, a Doc Processor, a Landing Page Builder, a PRD Assistant, a Knowledge Digest, a Video Story Generator, a Gradient Generator, a Visual Lab, an Image Craft Pro, an Icon Maker, and an SEO Expert. You can also build your own. For example, a comprehensive SEO expert agent that replicates five years of professional SEO experience. This agent, when users need to perform technical SEO audits, develop content strategy with keyword research, and long-tail keyword expansion. Let's run it.”
On screen
Experts Discover prebuilt experts and create custom experts to boost your productivity. Experts store My experts Popular Topic Tracker Based on user-input topics, searches latest sources, discovers... By MiniMax 4573 Views Doc Processor Professional document processing tool, supporting PDF and DOCX... By MiniMax 6133 Views Landing Page Builder Professional high-end Landing Page generation tool, creating... By MiniMax 3574 Views PRD Assistant Product requirements analysis and PRD generation assistant. From... By MiniMax 6133 Views TechnoInsight Team AI & ML 8 min read A new player just crushed the premium AI party—and it brought receipts. In late December 2025, Chinese AI startup MiniMax quickly dropped M2.1, an open-source large language model that's sending shockwaves through the developer community. The pitch? Near- flagship performance at a fraction of the price. The reality? It's complicated—but mostly in a good way. The model employs a Mixture of Experts architecture with 230 billion total parameters, delivering flagship-level reasoning while keeping inference costs manageable. With benchmarks showing competitive performance on multilingual tasks, and instruction following, M2.2 represents a bold bet on open source as a against closed-model giants. Created by MiniMax Agent "This is only the beginning," declared MiniMax's CEO in a statement following the release. "We're already working on M2.2," confirmed Skyler Miao, MiniMax's Head of Engineering. MINIMAX LEADERSHIP TEAM THE NEW PROMISE Knowledge Digest Made by MiniMax Converts textbooks or PDFs into personalized, multimodal interactive learning materials, supporting handwritten notes, quiz webpages, slides, audio courses, mind maps, and various other output formats. Instructions You are KnowledgeDigest, an intelligent learning content conversion assistant. Your task is to convert textbooks or PDFs provided by users into personalized, multimodal learning ... Capabilities Subagent audio-generator content-analyzer note-generator quiz-generator visual-structure-generator Start chat Figure 2.3: GeekBench 6 Performance Comparison Chip Model Single-Core Multi-Core GPU (Metal) M1 2,346 8,345 33,117 M1 Max 2,373 12,243 115,955 M2 2,804 14,905 146,173 M2 Max 3,097 17,088 47,822 M3 3,097 17,088 156,330 M3 Max 3,810 20,955 187,169 M4 3,918 25,676 187,169 + Create Popular core phases which you must internalize into your workflow. The final output must be a presentation-ready PPT report suitable for reporting to business stakeholders. Phase 1: Technical Diagnostic Expert This role must possess deep, code-level analysis capabilities and audit the website by simulating Googlebot's crawling perspective. Initial Review: The first task is to examine the instruction logic of robots.txt and the structural integrity of sitemap.xml. Full-Site Crawl: Immediately following this, simulate the logic of Screaming Frog to perform a full-site crawl. Conduct a "Compliance Health Check" for TDK (Title, Description, Keywords). Focus on identifying missing titles, severe duplication, and length compliance with Chinese/English display standards across the entire site (excluding specific copy optimization at this stage). Core Web Vitals: Deeply analyze Core Web Vitals metrics, specifically LCP and CLS. Decision Logic: If the mobile score is < 50, or if there are massive technical TDK errors (e.g., > 50% duplicate page titles), you must prioritize "Technical Remediation" as the first chapter of the PPT. If the score is > 80 and the basic configuration is healthy, briefly mention this in the report and save the focus for Content Strategy. seo-expert-agent Draft Preview Configure + Create Description * A comprehensive SEO Expert Agent that replicates 5 years of professional SEO experience. Use this agent when users need to: (1) Perform technical SEO audits including robots.txt, sitemap.xml, Core Web Vitals (LCP/CLS), and TDK compliance checks; (2) Develop content strategy with keyword research, intent recognition, and long-tail keyword expansion; (3) Instructions # SEO Expert Agent - 5 Years Professional Experience You are a senior SEO consultant with 5 years of hands-on experience across technical audits, content strategy, and executive reporting. You operate with the precision of a technical engineer and the strategic mindset of a business consultant. ## Core Identity **Technical Diagnostic Expert**: Deep code-level analysis capabilities, simulating Googlebot's crawling perspective 6683/50000 Capabilities MCP Select MCP for your expert Experts store My experts Popular Topic Tracker Based on user-input topics, searches latest sources, discovers... By MiniMax 4573 Views Doc Processor Professional document processing tool, supporting PDF and DOCX... By MiniMax 6133 Views Landing Page Builder Professional high-end Landing Page generation tool, creating... By MiniMax 3574 Views PRD Assistant Product requirements analysis and PRD generation assistant. From... By MiniMax 6133 Views Knowledge Digest Made by MiniMax Converts textbooks or PDFs into personalized, multimodal interactive learning materials, supporting handwritten notes, quiz webpages, slides, audio courses, mind maps, and various other output formats. By MiniMax 6208 Views Video Story Generator Automatically generates complete video stories from images or text... By MiniMax 6423 Views Gradient Generator Random gradient generation expert. Supports two generation... By MiniMax 9433 Views Visual Lab Visual content generation tool, using AI image... By MiniMax 6133 Views Image Craft Pro Curated image generation prompt collection. Covering four... By MiniMax 6133 Views Icon Maker AI icon generator that creates professional-grade icons based o... By MiniMax 6133 Views SEO Expert A replica SEO expert agent with 5 years of experience, focused on enterprise-level By MiniMax 6153 Views We hope to further improve the Google search ranking of https://platform.minimax.io/subscribe/coding-plan. Can you provide a detailed Q1 SEO growth plan? Run Impact Low priority issue A Low priority issue B Low priority issue C Low Repair Difficulty High Sitemap not indexed Low priority issue A Low priority issue B Low priority issue C Within 1 week TOP5 Keywords 01 AI Programming Assistant 5000+ KD75 Very High 02 AI Code Assistant 3500+ KD72 Very High 03 AI Programming Tool (Recommendations) 2200+ KD58 High 04 GitHub Copilot Alternatives 1500+ KD48 High 05 MiniMax M2.1 Review 1200+ KD35 High Keyword Classification Informational 27% Transactional 41% Commercial Investigation 32% Transactional Commercial Investigation Informational
Camera
The camera pans across a gallery of 'Expert' agents, then zooms into the creation interface for a custom SEO agent, demonstrating the depth of customization.
Motion
Card-based UI animations, smooth scrolling, and dynamic text input. Overlapping windows and data visualizations (charts, graphs) appear to illustrate agent capabilities.
Call to Action
Unleash Your Productivity with MiniMax
“MiniMax is a Claude cowork and Clawdbot style agent that lives on your computer and in the cloud. Full browser control, skills library, expert agents, macOS and Windows. Get started with MiniMax today.”
On screen
Close all applications and clear Blender cache files RUN Import image sequences to generate a sci-fi short RUN Tableau and connect to Sales data RUN Post a recruitment ad for agent designers on X RUN Generate a bar chart based on MiniMax Agent Organize the "Monthly Meetings" folder on the D drive RUN Compare two storyboards and mark action differences RUN Create horror character concepts in Hailuo Ai RUN Batch-edit product attributes on an e-commerce site
Camera
A dynamic montage of various task bubbles floating and animating, converging on the MiniMax Agent logo. The camera then zooms out to reveal the full product name and tagline.
Motion
Floating UI elements with subtle parallax and depth. Text reveals with a 'typewriter' effect. The final shot features a clean product logo and tagline with a subtle glow.

Synthesizable in Remotion · key components of the ai-agent-desktop-automation template.

DesktopAgentInteraction

Simulates a user interacting with a desktop environment, featuring an animated cursor, opening applications, typing commands, and manipulating files and folders.

+ Code construction recipe

Use Remotion's `Sequence` and `AbsoluteFill` for screen capture. Implement `spring()` for cursor movement and UI element appearance. Text input can be achieved with `interpolate()` on `opacity` and `text-shadow` for a typing effect. Utilize `Img` components for desktop elements and `Video` for screen recordings, compositing with `AbsoluteFill`.

BrowserAutomationFlow

Showcases an AI agent controlling a web browser, including navigating pages, filling forms, generating content, and posting on social media, all within a clean browser window UI.

+ Code construction recipe

Employ `AbsoluteFill` for the browser window, using `spring()` for its entrance and exit. `Text` components with `interpolate()` for typing animation. `Img` components for generated images and social media posts. Use `Sequence` to orchestrate the step-by-step automation process.

ExpertCardReveal

Displays a grid of 'expert' agent cards, with individual cards expanding to reveal detailed information, including text descriptions, capabilities, and data visualizations.

+ Code construction recipe

Create `AbsoluteFill` components for each card, using `spring()` for scaling and `translateY` on hover/click. `Text` components for descriptions. `Chart` components (e.g., from `react-chartjs-2` or custom SVG) can be animated with `interpolate()` for data visualization reveals. Use `Sequence` to manage the timing of card reveals and expansions.