Perplexity

Perplexity · Launch Video Breakdown: Hook, Pacing & Motion Design

Start any Computer task from your phone and keep it in sync.

AI AgentsLaunchMarch 13, 2026@perplexity_ai
0:00 · The Hook · Announcement & Value Proposition
0:00 / 0:00

Scene-by-scene timeline & spoken transcript

  1. The Hook

    Announcement & Value Proposition

    “(No spoken dialogue — chillhop instrumental with scratch accents)”

    On screen
    perplexity computer is now mobile Computer works while you're away
    Camera
    Static front-facing center lock
    Motion
    Minimalist typography fade-in with animated computer glyph morph
  2. Product Reveal

    Asynchronous Research & Itinerary Generation

    “(No spoken dialogue — instrumental continues)”

    On screen
    I'm in Tokyo for 3 days starting tomorrow. Build me a full itinerary with restaurants, trains, and a map Perplexity Your Tokyo itinerary is ready
    Camera
    Smooth center zooms into mobile UI and notifications
    Motion
    Text typing simulation, tree-view task execution, lock-screen notification push, and interactive web report scrolling
  3. Feature Teaser

    Data Extraction & Spreadsheet Generation

    “Find 20 senior iOS SwiftUI engineers in the Bay Area on LinkedIn, and save profiles to a spreadsheet.”

    On screen
    Computer works for you Find 20 senior iOS SwiftUI engineers in the Bay Area on LinkedIn and save profiles to a spreadsheet bay_area_ios_swiftui_engineers Spreadsheet
    Camera
    Centered UI pop-in transitioning to horizontal data table spread
    Motion
    Voice input wave pulse, background task tree, card delivery, and expansive spreadsheet modal reveal
  4. Feature Teaser

    Autonomous Monitoring Terminal

    “(No spoken dialogue — instrumental beat)”

    On screen
    Computer monitors the situation Build me a terminal to track the latest events in Iran and the Strait of Hormuz and how it'll impact prices and volatility of oil futures, gold, and bitcoin. Also send me a detailed update every morning Your morning Iran/Hormuz brief is ready
    Camera
    Vertical mobile framing fanning out into dynamic multi-chart dashboard cards
    Motion
    Prompt submission, scheduled briefing trigger, rich document scroll, and floating metric chart layout
  5. Feature Teaser

    Media Synthesis & Highlight Reel

    “(No spoken dialogue — instrumental beat)”

    On screen
    Computer creates for you Make me a highlights video from these 4 clips of my kid's soccer game Generating highlight reel
    Camera
    Clean mobile viewport focus
    Motion
    Multi-item photo picker selection, asset tokenization into prompt field, and inline video player playback
  6. Call to Action

    Concurrent Agent Dashboard & iOS Availability

    “(No spoken dialogue — beat resolves into logo sting)”

    On screen
    Computer multiplies your productivity Now available on iOS perplexity
    Camera
    Mobile feed showcase cutting to centered branding lockup
    Motion
    Vertical task manager list population followed by geometric logo mark line assembly

Related AI Agents Product Launches

Explore all AI Agents launches →
OpenAI
Hook 9.2137.9M
OpenAIAI Agents

To ensure that artificial general intelligence benefits all of humanity

@OpenAI
Gopuff
Hook 9.277.6M
GopuffAI Agents

Gopuff introduces Go, an AI shopping assistant built with SpaceXAI: say what you need and the order is placed.

@gopuff
Elon Musk
Hook 9.263.3M
Elon MuskAI Agents

Iliad (Troy) trailer made by Grok Imagine 1.5, which was just released

@elonmusk