Scene-by-scene timeline & spoken transcript
The Hook
The AI Bill Shock
“Do you ever look at your AI bill and think holy s***.”
- On screen
- HOLY %$#*|
- Camera
- Tight push-in past monitor to employee's eyes, cutting to scrolling spreadsheet.
- Motion
- Mock spreadsheet dynamic typography punchline.
Problem Agitation
Runaway AI Budgets at Ramp
“We went through it at Ramp. We gave everyone access to all the tools, and finance saw their budget being blown in a matter of weeks. That's why we built Glass.”
- On screen
- Geoff Charles Chief Product Officer Analyzing • 6m 14s • 3k tokens Writing post • 8m 25s • 5k tokens BUDGET BLOWN! Finance OpenAI_INV#1889.pdf Finance Google Gemini Invoice Finance Anthropic Invoice attached
- Camera
- Medium shot on Geoff seated in studio armchair; cuts to b-roll with HUD popups.
- Motion
- Floating UI notifications and stacked email budget alert banners.
Product Reveal
Introducing Glass & Pillar 1: Single Unified Agent
“Glass is the most effective way to deploy AI within your organization. It's overwhelming for the employee to know what model to select. Often times they'll default to frontier intelligence, which is extremely costly for the average work that folks do. We designed Glass on three main premises. The first is that it's one single agent. It comes pre-built with all the connectivity that your company needs.”
- On screen
- Launch Glass Glass Feature design What are our latest AI marketing analytics Gemini 4.0 Argon Opus 5.5 GLM 5.3 VP4-Pro GPT 6 Astra 843 Tokens • $2.10 1k Tokens • $3.69 2k Tokens • $5.28 3k Tokens • $6.88 + @Glass Alex Wilson 12:31pm @Glass what's block... Natalie @Glass which of the... Add files Slack Notion Granola Linear Zoom
- Camera
- Top-down zoom onto web app interface transition, moving between executive shot and office floor.
- Motion
- HUD overlays displaying model selection menus and rising token cost counters on mouse clicks.
Feature Teaser
Multi-Modal Capabilities Across Roles
“It can do complex analytics, it can do design, it can write beautiful prose. Glass is really like multiple employees in one.”
- On screen
- Rachel Kaplan Product Management $1,240 spike detected in AI spend for Elena Gilbert A month of AP done in minutes. write a beautiful piece of prose based on Kae Tempest's work
- Camera
- Side profile of product manager cutting to screencasts showing analytics graphs, web design, and generated text.
- Motion
- Smooth screen captures showing real-time dashboard data and text stream.
Feature Teaser
Pillar 2: Native Collaboration
“The second is that we built Glass to be collaborative. If I'm a specialist working on a ticket, and I decide that I need someone from a technical team to jump in, I can just share my Glass session with them. And they can just come in and then make those decisions.”
- On screen
- Ansh Matta Customer Experience Invite Olivia Johnson NYC Store - Finalize Q2 pricing Glass I found three pricing changes... Lin Smith The 15% annual discount looks right... Daniel Reyes joined the chat Natalie Park joined the chat Olivia Johnson joined the chat Olivia Johnson One suggestion: test a $2,500 implementation fee... Daniel Reyes Great, I'll resolve that today...
- Camera
- Static studio shot framed with lightning line animation cut to employee workstation and interface view.
- Motion
- Live cursor interaction, user invite drop-down, and threaded chat dialogue.
Feature Teaser
Pillar 3: Spend Governance & Team Impact
“And number three, it's designed to make every token go further. It gives finance full visibility and full control on how people are using their budget, and what they're using it on. Glass is designed for the whole company, not just engineering. Glass allows me to hit a single button that populates hundreds of rows in our financial model. It saves us a ton of time and prevents mistakes. And so it's allowed our work to be much more strategic. It's allowed our conversion rates to improve drastically.”
- On screen
- Set spend limit Amount $1,000 Frequency Monthly Notify me when spend reaches 50% 80% 90% 100% Update Check the relevant support guidance Opus 5.5 Maximo Meyer Strategic Finance Run Sheet Update September 2025 - September 2026 Run in progress... Amnon Scharia Partner Development Representative wondervc.com 5 Evaluating Ramp 24 On Ramp 24% Adoption coelius.vc 3 Evaluating Ramp 25 On Ramp 25% Adoption
- Camera
- Track across busy desks, push-in on spreadsheet computation, and corridor walk shot.
- Motion
- Animated stacked bar chart HUD overlay, spend limit modal popover, automated spreadsheet filling.
Call to Action
Scaling Glass & Early Access
“Ramp is an exceptionally fast-growing company, and Glass is a huge part of that. Over the last year, we've been building it, expanding it, making it even more automated, more proactive, more personal, and more productive. And we are now finally ready to open it up to the broader world.”
- On screen
- ramp Sign up for early access ramp
- Camera
- Wide panning office view, macro keyboard typing, direct-to-camera address, fading to title card.
- Motion
- Minimalist centered text reveal on organic textured background ending on brand logo.
Motion design primitives
Synthesizable in Remotion · key components of the enterprise-workspace-launch template.
SpendLimitPopup
Modal box floating in space with input fields, frequency toggle, percentage trigger badges, and call-to-action button.
+ Code construction recipe
Render an absolute positioned rounded div with spring entrance scaling from 0.95 to 1.0; iterate threshold pills with staggered opacity.
TokenCostCounter
Floating text pill attached to cursor tracking click events, incrementing token counts and dollar amounts.
+ Code construction recipe
Use useCurrentFrame with interpolate to animate token count number alongside fixed currency formatting.
StackedBarChartHUD
Multi-colored vertical stacked bar chart showing spend volume across dates, animating bar heights sequentially.
+ Code construction recipe
Map date columns to flex container; animate individual segment heights via spring with slight stagger per column.
Style DNA & aesthetic system
Visual aesthetic
Typography
Motion
Special effects
Pacing & rhythm
Conceptual story rhythm
- 1
The Problem Hook
Purpose. Relate immediately to shared enterprise pain: unexpected AI billing surges.
Execution. Employee staring at screen, cut to humorous spreadsheet row saying 'HOLY %$#*|'.
- 2
Executive Context
Purpose. Establish credibility through internal trial and error at Ramp.
Execution. A-roll executive interview interspersed with incoming invoice alerts.
- 3
Product Pillars
Purpose. Systematically explain how Glass resolves the problem across 3 core tenets.
Execution. Live screen captures and AR HUD graphics displaying models, collaboration, and controls.
- 4
Cross-Functional Validation
Purpose. Prove value across product, CX, finance, and partner teams.
Execution. B-roll portraits with lower-third title cards followed by specific workflow outcomes.
- 5
Call to Action
Purpose. Invite external companies to join early access.
Execution. Clean typography on brand-textured backdrop resolving to Ramp logo.
Remix in Animatiq Studio
Master remix prompt · agent-ready
Sample remix
Objective
Launch video for an enterprise cloud infrastructure optimizer called Pulley.How the recipe adapts
Replace the AI bill shock with an unexpected AWS bill spike; feature the VP of Engineering explaining multi-cloud sprawl, followed by HUD demos showing cluster autoscaling, team-based access, and budget guardrails.Remix blueprint · enterprise-workspace-launch
Scene durations (7 scenes, 107s)
Key Remotion components
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