Shoji — windows tile themselves on a Mac · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:12

   The Hook

   Window Clutter Pain Point

   “One more window. And another. And another. Sound familiar? Now you're digging through the pile just to find the one you need.”

   On screen

   One more window. Sound familiar? Where did it go?

   Camera

   Static front view zooming slightly into overlapping desktop windows.

   Motion

   Simulated macOS window spawns cascading over each other.

2. 0:13 – 0:22

   Problem Agitation

   The Manual Arranging Struggle

   “So you drag it into place, resize it, line it up, almost. Then a new window opens on top and you start all over again.”

   On screen

   Drag. Resize. Line it up... almost. Start over.

   Camera

   Smooth center framing on MacBook display mockup.

   Motion

   Cursor drag gestures with animated window boundary snapping guidelines.

3. 0:23 – 0:27

   Problem Agitation

   Flawed Traditional Alternatives

   “And the usual fix? Config files and rules to learn first.”

   On screen

   The usual fix? Config files. Rules. Shortcuts to learn.

   Camera

   Static centered dark terminal screen.

   Motion

   Rapid typewriter terminal code rendering.

4. 0:28 – 0:42

   Product Reveal

   Meet Shoji

   “There's a calmer way. Meet Shoji. It arranges your windows the moment they open.”

   On screen

   There's a calmer way. Meet Shoji Windows that arrange themselves.

   Camera

   Smooth zoom into floating app icon transitioning to laptop frame.

   Motion

   Icon scale pop with spring physics, followed by dynamic multi-window tile snap.

5. 0:43 – 0:56

   Feature Teaser

   Core Automatic Tiling Mechanics

   “Open a window and it gets the whole screen. Open another and they share it. A third takes half of the newest space. Close one and the rest fill the gap.”

   On screen

   HOW IT WORKS Open a window. It gets the whole screen. Open another. They share it. And a third. It takes half the newest space. Close one. The rest close the gap.

   Camera

   Static frontal view of laptop screen with split-screen transitions.

   Motion

   Procedural spring interpolations re-proportioning UI frames dynamically.

6. 0:57 – 1:24

   Feature Teaser

   Window Stacking

   “But what if your screen is already full? Shoji stacks it. The new window joins the tile you're working in. The one that was there waits right behind it. Nothing else moves. Flip through a stack with one shortcut or a click on the grip. Switching never resizes a thing. So every app fits, even on a laptop screen.”

   On screen

   Screen full? Every tile is taken. NEW STACKS Shoji stacks it. New windows join the tile you're in. Same tile, same size. The one that was there waits behind it. Nothing else moves. Your other windows stay put. Flip through a stack. One shortcut, or a click on the grip. Switch without resizing. Each window keeps the tile's size. Every app fits. Even on a laptop screen.

   Camera

   Punch-in zoom on specific tile stack, tracking cursor interactions.

   Motion

   Z-depth tab cycling, pill selector animations, and shortcut badge pops.

7. 1:25 – 1:39

   Feature Teaser

   Layouts and Multi-Display Support

   “Grid, columns or rows. Each screen gets a layout that fits it. Plug in a display and it tiles too, with its own layout. Send a window across with one shortcut.”

   On screen

   Grid, columns or rows. Pick one for each screen. Shoji remembers it. One big, two small 2 x 2 Three columns Three rows Plug in a display. It tiles too, with its own layout. Move windows across. Press control option right-arrow, or drag it there.

   Camera

   Pan-out to multi-monitor dual-screen setup.

   Motion

   Hardware fade-in and cross-screen window glide animation.

8. 1:40 – 2:16

   Feature Teaser

   Smart Resizing and Focus Tools

   “Apps that won't shrink? Shoji learns their size and makes room. Mouse or keyboard? Shoji works with both. Click it, drag it, or press a shortcut. Borders show where you're working. Point at a window and it's active. Need to focus? Focus mode fills the screen. No peek mode fades the rest. And Clean Space clears a screen for sharing.”

   On screen

   Some apps won't shrink. Shoji learns their smallest size and makes room. Mouse or keys? Both. Highlight Activate windows on hover STAY FOCUSED Focus mode One window, the whole screen. No peek mode Everything else fades back. Clean Space One screen, ready to share.

   Camera

   Subtle push-ins and spotlight vignettes around active panes.

   Motion

   Opacity dimming shaders, glow border outlines, and animated shortcut keycaps.

9. 2:17 – 2:37

   Call to Action

   Zero Config Setup & Outro

   “And those config files? Shoji doesn't have any. Allow access once. That's the setup. Open a window. Shoji handles the rest. Shoji. Your Mac, perfectly arranged.”

   On screen

   No config files. No layouts to set up. No rules to learn. Allow access once. That's the setup. Open a window. Shoji handles the rest. Shoji Automatic window tiling for macOS shojimac.com

   Camera

   Static clean lockup centered on dark background, ending on white card pack.

   Motion

   System toggle flip switch animation, centered logo spring reveal, CTA pill pulse.