Startup Launch · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:23

   The Hook

   Context Awareness & Token Weather

   “(No spoken dialogue — ambient visual with subtle UI sounds)”

   On screen

   Token Weather How full is my context? Read app.py and tell me what this service does I'll start with Waiting for Claude... A band above the prompt shows how full context is Clear 10% of context 19.2k / 200k last turns ▲ +19.2k last turn One small file read: Clear, at 10% This is a small Flask service for backyard weather sensors. /poll reads every configured sensor and stores the result, /readings/latest returns the 20 newest readings, and /summary/hourly groups the last 24 hours into per-sensor hourly min, max and mean. Check the last three days of logs and the September readings. Why did the rain gauge drop out? Sending... Next, three days of logs and a month of readings Read 3 files > Now the September readings. Read readings-2026-09.csv > The rain gauge timed out on the 29th. From 02:14 every poll logs rain_gauge garden: read timeout systemd restarted the station at 06:02, and the CSV has no rain rows from 03:00 to 06:00. /poll calls read() with no error handling, so the timeout ended every poll; the deck readings kept Showers 54% of context 107.3k / 200k last turns ■ ▲ +88.1k last turn Showers at 54%, and the sparkline jumps Read the tests and their fixtures and tell me what One more read: the tests and their fixtures Storm 77% of context 154.2k / 200k last turns ■ ▲ +46.9k last turn Storm at 77%: time to wrap up or compact

   Camera

   Static, top-down view of a UI, with elements appearing and disappearing.

   Motion

   Text reveal, progress bar animation, UI element pop-in/pop-out, content scrolling.

2. 0:23 – 0:47

   Problem Agitation

   Safe Deletion with Blast Radius

   “(No spoken dialogue — ambient visual with subtle UI sounds)”

   On screen

   Blast Radius What is this command about to delete? Clear out the old build output so we can rebuild Waiting for Claude... Ask Claude to clear out the old build output ▲ Blast Radius · rm -rf Command rm -rf build Would delete 9 files (498 KB) build/assets/app.4f9c2e.js.map build/assets/styles.c07b1d.css build/assets/vendor.81d3aa.js build/assets/vendor.81d3aa.js.map build/assets/logo.svg build/assets/app.4f9c2e.js build/assets/fonts/inter-var.woff2 build/index.html build/manifest.json Paths: build 1 Proceed 2 Cancel Claude is waiting on your answer Choose Cancel, and nothing is deleted The build folder is stale, so I'll delete it before rebuilding. Failed to delete the old build output > Cancelled, so nothing was deleted. Blast Radius showed rm -rf build would remove 9 files (498 KB), so build/ is untouched. Say the word if you want it gone. The same check comes up Delete it, I'm sure Deleting it now. Deleted the old build output > 5s · 22 tokens · Waiting for Claude... Choose Proceed, and the command runs

   Camera

   Static, top-down view of a UI, with elements appearing and disappearing.

   Motion

   Text reveal, modal pop-up, button interaction, content scrolling, status updates.

3. 0:47 – 1:05

   Product Reveal

   Code Refactoring with Replay Theater

   “(No spoken dialogue — ambient visual with subtle UI sounds)”

   On screen

   Replay Theater What did Claude just change? Rename greet to welcome everywhere I'll find every use first. Reading index.js > 2s · 61 tokens · Waiting for Claude... Claude makes six edits across four files I'll find every use first. Read 4 files > Renaming the function where it's defined. Edited greet.js +1 -1 > Now the import and the call in index.js . Edited index.js +2 -2 > Then the test's import and assertion. Edited greet.test.js +2 -2 > And the README example. Edited README.md +1 -1 > 6s · 341 tokens · Waiting for Claude... Claude makes six edits across four files ► Replay Theater 1 2 3 4 5 6 src/greet.js Edit +1 -1 - export function greet(name) { + export function welcome(name) { ◄ Prev P Next ► N Close C Step through each edit, one at a time ► Replay Theater step 2 of 6 1 2 3 4 5 6 src/index.js Edit +1 -1 - import { greet } from "./greet.js"; + import { welcome } from "./greet.js"; ◄ Prev P Next ► N Close C Step through each edit, one at a time ► Replay Theater step 4 of 6 1 2 3 4 5 6 test/greet.test.js Edit +1 -1 - import { greet } from "../src/greet.js"; + import { welcome } from "../src/src/greet.js"; ◄ Prev P Next ► N Close C Step through each edit, one at a time ► Replay Theater step 6 of 6 1 2 3 4 5 6 README.md Edit +1 -1 - import { greet } from "./src/greet.js"; + import { welcome } from "./src/greet.js"; ◄ Prev P Next ► N Close C Step through each edit, one at a time

   Camera

   Static, top-down view of a UI, with elements appearing and disappearing.

   Motion

   Text reveal, diff view animation, step-by-step navigation, content scrolling.

4. 1:05 – 1:11.8

   Call to Action

   Mod Claude Code

   “(No spoken dialogue — ambient visual with subtle UI sounds)”

   On screen

   You can now mod Claude Code: - Change how it behaves - Customize the UI - Swap in your own features Write one with a few lines of TypeScript, or have Claude build it for you. Mods ship inside plugin

   Camera

   Static, centered text display.

   Motion

   Bullet point reveal, text fade-in, subtle background gradient animation.