Launch Directory/AI Agents/Charles Maddock

Charles Maddock · Launch Video Breakdown: Hook, Pacing & Motion Design

We've raised $6M from General Catalyst, EQT Ventures, and founders of Lovable, Hugging Face, and Supabase. Here's why the browser is the greatest platform for running AI agents 🧵

AI AgentsLaunchOctober 14, 2025@charles_maddock

Website View on X

9.2 /10

Hook score

Problem/Solution Reveal

Cuts / min

1:42

Runtime

798K

Views

Likes

Reposts

Replies

Reusable motion template

AI Browser Automation Launch

Founder Authority & Technical Motion Graphics

Adapt it.

Replace 'Strawberry' branding with 'Inbox Genie' logo and colors.
Update BrowserUIAutomation scenes to simulate Gmail UI, focusing on email tasks.
Design a new 2D 'Genie' character for AICompanionPopUp, maintaining the playful style.
Adjust spoken script to reflect Inbox Genie's features and benefits.
Update investor logos and progress bar metrics for the new product launch.
Ensure audio track maintains a similar energetic electronic beat and sound design.

Source: X / Twitter launch · View original post

Launch overview & key findings

A 102-second founder authority & technical motion graphics launch video by Charles Maddock, unveiled on October 14, 2025 with over 798K views on X. Evaluated at a 9.2/10 hook score with an editing tempo of 4 cuts per minute, the production demonstrates Charles Maddock introduces 'Strawberry', a self-driving browser that uses AI companions to automate tasks like lead generation, recruiting, and invoice management directly within browser tabs. The video showcases a clean, modern motion style with realistic UI simulations, playful 2D character animations, and a fast-paced editing rhythm, emphasizing efficiency and user empowerment.

0:00 · The Hook · Introducing Strawberry: The Self-Driving Browser

0:00 / 0:00

The Hook
Introducing Strawberry: The Self-Driving Browser
“Hi, I'm Charles, and this is Strawberry, the self-driving browser. It's a new type of browser that lets you automate any task directly inside your tabs.”
On screen
Strawberry The self-driving browser directly inside your tabs
Camera
Static shot of product logo and tagline, then a close-up on a browser window with a message input field.
Motion
Text blur and reveal, followed by a quick zoom into a browser UI with animated cursor and typing.
Product Reveal
AI Companions Automate Workflow
“I use Strawberry. I used to spend hours every week finding leads on LinkedIn, so I created an AI companion called Prospect Peter. Get to work, Peter! I also use Strawberry when recruiting. I used to spend hours every week finding candidates on LinkedIn, so I created an AI companion called Recruiter Ryan. Go get 'em, Ryan! I also use Strawberry to manage my invoices. I used to spend hours every week chasing overdue invoices, so I created an AI companion called Invoice Ivy. Go get 'em, Ivy!”
On screen
AI companions can click and type inside your tabs to automate your gruntwork. I use Strawberry. Reach out to profiles that match our ICP| Get to work, Peter! Prospect Peter when recruiting. Recruiter Ryan Go get 'em, Ryan! List of candidates Chat with Invoice Ivy that are due. Invoice Ivy
Camera
Dynamic close-ups on browser windows, simulating user interaction. Occasional full-screen views of multiple browser cards.
Motion
Animated cursor interactions, text typing animations, pop-up AI companion characters, and rapid scene cuts showcasing different use cases.
Feature Teaser
Customizable AI Companions for Any Task
“The best part is that Strawberry's AI companions are fully customizable. You can teach them anything you want, and they'll remember it forever. For example, I taught Recruiter Ryan that we are open to remote work, and he'll remember that for every candidate he finds. You can also create your own AI companions from scratch. For example, I created Sales Sally to help me book 50 meetings in less than five minutes, and she's already booked 10. Strawberry comes with a library of pre-built AI companions that you can use right away.”
On screen
Memorized that we are open to remote work Sales Sally Instructions Help me book 50 | in less than five minutes, Sales Sally Finance Frank Invoice Ivy LinkedIn Larry Prospect Peter Newsletter Noel
Camera
Alternates between founder speaking directly to camera and close-ups on browser UI demonstrating customization.
Motion
Animated pop-up cards with AI companion characters, text input and editing animations, and a grid display of available AI companions.
Call to Action
Join the Strawberry Revolution
“We've raised $6 million from General Catalyst, EQT Ventures, and founders of Lovable, Hugging Face, and Supabase. With Strawberry, you're always just one click away from automating any task. We've been in private beta, but today we're opening up Strawberry to 10,000 new users. Go to strawberrybrowser.com to sign up.”
On screen
$6M Backed by GENERAL CATALYST EQT VENTURES 7,582 / 10,000 strawberrybrowser.com
Camera
Founder speaking directly to camera, then a final static shot of the website URL.
Motion
Text overlays for funding and investors, a progress bar animation for user count, and a final fade to the website URL.

Synthesizable in Remotion · key components of the ai-browser-automation-launch template.

BrowserUIAutomation

Simulates realistic user interaction within a browser window, including animated cursor movements, text typing, and element clicks, often with a subtle glow or highlight on interactive elements.

+ Code construction recipe

Utilize `Sequence` and `AbsoluteFill` for scene composition. Implement `interpolate` for cursor position and `spring` for click animations. Text typing can be achieved with `splitChars` and `delay` on individual characters. Use SVG filters for glow effects on clicked elements.

AICompanionPopUp

A stylized, often anthropomorphic, AI character appears as a pop-up card, sometimes with a speech bubble or text input field, to guide or confirm automated actions.

+ Code construction recipe

Employ `AbsoluteFill` for character placement. Use `spring` for the pop-up entrance animation (scale and opacity). Character animations can be pre-rendered Lottie files or simple CSS transforms. Text input fields can use `interpolate` for cursor blinking and `delay` for character reveals.

ProgressiveMetricBar

A horizontal bar visually fills up to a target number, often accompanied by numerical text counting up, to represent progress or availability.

+ Code construction recipe

Create a `LinearGradient` or `Rect` component for the bar. Use `interpolate` to animate the width of the filled portion. Numerical text can be animated using `useCurrentFrame().time` and `Math.round` to count up smoothly, ensuring `durationInFrames` is set correctly.