Y Combinator · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:19

   The Hook

   Introducing Zatanna: Bridging AI and Legacy Systems

   “Zatanna lets AI agents use the software businesses already run on, including legacy systems, marketplaces, and portals. They turn them into APIs without needing custom integrations. Congrats on the launch, Rithvik, Tarun, and Alex. We're excited to see what you build. AI agents are going to change the world, but they're currently limited by their inability to interact with operational software. This is because most of the software that businesses rely on is gatekept from the web. It's legacy software like SAP, POS, EHR, and EMS, and insurance websites that businesses rely on every day. We've spent the last year building a way for AI agents to interact with these softwares without needing to build custom infrastructure themselves. We do this by observing a human running the task inside the system. We then understand the system, discover the request flow, and generate the series of calls required to automate that task. We handle all the infrastructure, security, and scaling so that developers can focus on building their AI agents. We already support customers with high throughput needs. Our systems handle millions of requests a day without needing custom scraping infrastructure. If you're building AI agents or struggling with your scraping, we'd love to talk.”

   On screen

   Rithvik Vanga CEO @ Zatanna with operational software Tarun Vedula COO @ Zatanna Alex Blackwell CTO @ Zatanna Healthcare system Finance system Access Denied gatekept from the web Legacy software software like SAP, SAP POS EHR & EMS Insurance websites that businesses rely on every day with these softwares infrastructure themselves. Workflow A human runs the task inside the system. Beginner SAP EHR / EMS Portals Understand the system Discover request flow Generate API sequence the series of calls required We handle so that developers We already support customers Our systems handle TIME ID METHOD WORKFLOW STATUS LATENCY 10:30:58.330 req_c2b3 POST amazon_price_scrape 200 OK 325ms 10:31:44.002 req_c3c4 POST amazon_competitor_rank 200 OK 413ms 10:32:15.900 req_c4d5 POST amazon_review_fetch 200 OK 360ms 10:33:01.110 req_c5e6 POST amazon_inventory_check 200 OK 345ms 10:34:22.550 req_c6f7 POST amazon_buybox_status 200 OK 370ms 10:35:49.003 req_c7g8 POST amazon_listing_update 200 OK 398ms 10:37:02.440 req_c8h9 POST amazon_asin_lookup 200 OK 396ms 10:45:11.001 req_f1a2 POST shopify_order_fetch 200 OK 290ms 10:46:30.220 req_f2b3 POST shopify_inventory_sync 200 OK 310ms 10:47:55.888 req_f3c4 POST shopify_refund_process 200 OK 275ms 10:49:10.009 req_f4d5 POST shopify_customer_lookup 200 OK 302ms of custom scraping infrastructure. through the brutal process solutions for several high and high throughput needs. Websites Zatanna navigates any portal or web app without fragile browser automation Desktop apps If it has no API, Zatanna reverse-engineers one for you On-prem servers Zatanna works inside your firewall where cloud-native tools cannot. or struggling with your scraping we'd love to talk.

   Camera

   Medium shots of presenters, with occasional wide shots. Camera remains static, focusing on the speakers and overlaid graphics.

   Motion

   On-screen text and graphics animate in with subtle fades and slides. Data tables appear with a quick reveal. The overall motion is clean and functional, supporting the spoken narrative.

2. 0:19 – 1:52

   Call to Action

   Zatanna: Connect with Us

   “(No spoken dialogue — The video concludes with the company logo and name, accompanied by the driving electronic beat fading out.)”

   On screen

   zatanna

   Camera

   Static shot of the company logo against a blurred background.

   Motion

   Logo and company name appear with a simple fade-in. The background features a subtle, soft blur animation.