Amplitude · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:25

   The Hook

   Meeting Developers Where They Work

   “Your product data lives in Amplitude. But the work of building your product happens everywhere else. Your agents, your terminal, and your automations. Last December, we launched our MCP server with the bet that Amplitude should meet you where you work. We found that people loved using Amplitude this way. So we made it leaner and added two more ways you can get your data without opening the application. First, we made large improvements to our MCP server.”

   On screen

   (No on-screen text)

   Camera

   Static medium close-up headshot with subtle digital stabilization.

   Motion

   Direct-to-camera piece-to-camera with natural light and interior acoustic treatment.

2. 0:25 – 0:34

   Product Reveal

   Outcome-Based Tool Consolidation

   “We consolidated the tool catalog from more than 120 tools down to under 50. Each one shaped around a job, rather than an API call.”

   On screen

   AMPLITUDE MCP - BEFORE 120+ tools exposed to your agent One tool per endpoint. Every capability, surfaced separately - and paid for in context. 104+ <51 <50 tools exposed to your agent Outcome-based tools.

   Camera

   Static 2D technical layout display.

   Motion

   Text transition collapse, opacity cross-fades, and hierarchical typographic restructuring.

3. 0:34 – 0:44

   Feature Teaser

   Room to Think: Context Reduction

   “That's 35% less context loaded at the start of a session, and measured conversations were roughly 19% shorter, giving your agent more room to think.”

   On screen

   AMPLITUDE MCP - WHAT THAT BUYS Room to think. Same capability surface, less of your agent's context spent reaching it. PREVIOUS TOOL SURFACE Context loaded at session start BEFORE A SINGLE QUESTION Average conversation length ACROSS FULL CONVERSATIONS -35% -19%

   Camera

   Static flat graphic layout.

   Motion

   Animated bar chart height reduction with diagonal hatch patterns.

4. 0:44 – 0:57

   Feature Teaser

   Terminal Integration & amp CLI

   “We also shipped the developer API and amp CLI so you can manage events, flags, and projects from the terminal you already work in. Your instrumentation lives besides the code it measures.”

   On screen

   amp — -zsh — 787x87 amp x cpy Amplitude Developer CLI (amp) v0.1.0 Usage: amp <command> [options] Auth commands: amp login --region <useu> Authenticate and save a profile amp api-key <key> --region <us|eu> Direct auth without saving credentials amp inspect [-profile <name>] Resolve a profile for all cli amp whoami Print current user context amp switch-profile <name> Switch default profile Product Surfaces: events Manage product events flags Manage feature flags experiments Manage experiments metrics Manage metrics properties Properties on events taxonomy Data taxonomy workspaces Workspaces charts Saved charts Surface Commands: amp <surface> <cmd> Run commands for a surface (e.g. amp help flags) amp <surface> --help Flags and examples for one command General Commands: amp help JSON Output amp whoami --json Full command catalog (content index) Output JSON on stdout (for scripts) Output JSON (content index) amp status

   Camera

   Screen capture viewport zoom.

   Motion

   Simulated terminal typing, mouse cursor movement, and command line execution.

5. 0:57 – 1:08

   Feature Teaser

   Automated Service Account Reports

   “And with service accounts, your automations and scheduled agents can query product data without anyone authorizing, so your nightly report is waiting for you when you start the day.”

   On screen

   AMPLITUDE MCP - SERVICE ACCOUNTS 0 interactive logins SCHEDULED JOB LOCAL TIME 03:00:04 query events.daily_active 116ms 03:00:22 query events.new_signup 96ms 03:01:07 query cohorts.retained_d7 204ms 03:02:15 query charts.signup_funnel 311ms 03:03:48 query events.top_by_volume 142ms 03:04:11 report composed OK READY - 03:04 Daily Product Report 11 sep 2026. generated by sa_nightly_report Daily active users 48,210 New signups 1,904 Day-7 retention 41.2% Signup funnel 22.8% Top event checkout_completed AUTHENTICATING AS sa_nightly_report

   Camera

   Fixed UI board view.

   Motion

   Real-time log streaming simulation with progressive dashboard table populating.

6. 1:08 – 1:14

   Call to Action

   Product Data Wherever You Work

   “Your product data still lives in Amplitude. But now, it shows up wherever you're working. Happy building.”

   On screen

   (No on-screen text)

   Camera

   Static medium close-up headshot.

   Motion

   Natural talking head return with direct conversational close.