ElevenLabs Developers · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:12

   The Hook

   Speech Generation via MCP

   “This is a Claude Code session in the middle of building a game that needs a narration line. You can now request a text-to-speech generation over MCP, which then returns the audio inside your conversation. The gate only opens at night.”

   On screen

   Assistant Generate a voiceover of the line "The gate only opens at night" in a low, calm storyteller voice. Composing... creative_generate_speech gate-line.mp3 0:02 voice: storyteller Send a message

   Camera

   Static UI centered with floating orb element

   Motion

   UI card pop-in, waveform player reveal

2. 0:12 – 0:22

   Product Reveal

   Eleven Creative Capabilities

   “Today we're bringing the Eleven Creative platform into the ElevenLabs MCP, so the assistant you work in can generate speech, transcripts, dubs, music, sound effects, images, and video.”

   On screen

   speech transcripts dubs music sound effects images video

   Camera

   Static UI frame with animated tag elements

   Motion

   Sequential cascading pill badge fade-ins

3. 0:22 – 0:30

   Feature Teaser

   OAuth Connection Setup

   “You can set it by adding the connector in your Claude settings. You sign in via OAuth with your ElevenLabs account and grant scoped access to your workspace.”

   On screen

   Settings · Connectors ElevenLabs Connect OAuth · sign in with your ElevenLabs account scoped access · agents + creative tools Connected

   Camera

   Static modal view

   Motion

   Modal button transition to connected state

4. 0:30 – 0:38

   Feature Teaser

   Audio Transcription Demo

   “Speech to text can also run in the same conversation. Drop a recording into the chat, ask for a transcript, and our Scribe model returns plain text your agent can use.”

   On screen

   M4A design-notes.m4a Transcribe my design notes. creative_transcribe_audio design-notes.m4a · transcript · 3 lines · eleven_scribe gate puzzle needs a third clue before the ridge night ambience swells as the doors part keep the narrator spare in act one

   Camera

   Static chat container

   Motion

   Drop-down attachment pill, expanding text block

5. 0:38 – 0:47

   Feature Teaser

   Multilingual Dubbing

   “Dubbing also works. Ask for the narration we generated earlier to be in Spanish, and the dub track keeps the voice and the timing. La puerta solo se abre por la noche.”

   On screen

   gate-line.mp3 EN · 0:02 Dub the narrator line into Spanish. creative_generate_in_flow dubbing_v2 · es gate-line-es.mp3 ES · 0:02

   Camera

   Static chat interface

   Motion

   Waveform replacement and playback animation

6. 0:47 – 1:00

   Feature Teaser

   Image and Key Art Generation

   “Image and video is also available in the MCP. Every node available in flows in the Eleven Creative platform is available here. Send a prompt to generate the key art, animate it into a teaser shot, and the agent can wire each output into the next step.”

   On screen

   Make key art of the night gate, then animate it. Painting... creative_generate_image

   Camera

   Static framed chat window

   Motion

   Image generation loader into smooth fade reveal

7. 1:00 – 1:17

   Feature Teaser

   End-to-End Teaser Composition

   “A single prompt can return as a complete ad to promote your game. The agent can write the promo copy, voice it, generate music and sound design, and the composition node assembles the timeline in flows and returns a finished ad. Every gate hides a secret. Nightgate, coming soon.”

   On screen

   Cut a launch teaser: copy, voice, music, sfx. llm · write two lines of promo copy "Every gate hides a secret." creative_generate_speech · the promo copy creative_generate_in_flow · music · sound effects creative_generate_video · the gate shot composition · voice + music + sfx + gate shot NIGHTGATE

   Camera

   Static terminal window with embedded video player

   Motion

   Stepwise node execution stack and video playback

8. 1:17 – 1:25

   Feature Teaser

   Node Canvas Synchronization

   “Everything you generate can be found in a flow in your Eleven Creative workspace, so any step can be rerun or updated by hand.”

   On screen

   Flows · Nightgate — launch... Assistant Create Template 45% Share

   Camera

   Subtle zoom out and tilt on flow node graph

   Motion

   Perspective canvas pan with connected graph lines

9. 1:25 – 1:35

   Product Reveal

   Unified MCP Endpoint

   “This is the same MCP that powers Eleven Agents, so the connector that manages your agents now generates your media too. And everything is saved in your Eleven Creative workspace so you can keep editing.”

   On screen

   MCP api.elevenlabs.io/v1/mcp speech transcripts dubs music sound effects images video

   Camera

   Centered focus on dark smoky background

   Motion

   Monospace endpoint card entrance, badge row expand

10. 1:35 – 1:40

    Call to Action

    Documentation URL

    “(No spoken dialogue — ambient bass fade-out)”

    On screen

    elevenlabs.io/mcp

    Camera

    Static center screen

    Motion

    Typewriter fade-in on dark backdrop