ElevenLabs · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:03

   The Hook

   Ethereal Intro & Product Reveal

   “(No spoken dialogue — sustained, ethereal synth pad and deep sub-bass drone, pizzicato synths introduce rhythm)”

   On screen

   II IIElevenMusic

   Camera

   Static, centered view. Subtle zoom out on the 'II' graphic, then a quick cut to the product name.

   Motion

   Gradient fill animation on initial graphic, followed by a quick text reveal with a subtle glow effect and expanding concentric line animation.

2. 0:03 – 0:12

   Product Reveal

   API in Action: Diverse Music Generation

   “Today, we're opening the Eleven Music API, trained on licensed data and cleared for commercial use in developers' products. With the Eleven Music API, you can generate studio-quality, customizable music for any use case.”

   On screen

   import { ElevenLabsClient, play } from "@elevenlabs/elevenlabs-js"; const elevenLabsClient = new ElevenLabsClient({ apiKey: process.env.ELEVENLABS_API_KEY, }); const track = await elevenLabsClient.music.compose({ modelId: "src_v1", prompt: "High intensity d&b with soft reese bass and fast perc", musicLengthMs: prompt: "American Hip Hop, male rapper, hints of G-Funk and Boom Bap" prompt: "Calm ambient pads, peaceful drones, ethereal soundscape" prompt: "Lofi beats, chill, deep bass melody, rimshots, soft keys" KIMBE SUMMER 2023

   Camera

   Static, centered view on code editor, then a series of quick cuts showcasing different visual interpretations of music prompts.

   Motion

   Code editor UI with syntax highlighting and text typing animation. Subsequent scenes feature a triptych layout with a central focus image and blurred side images, each transitioning with a subtle glow and text reveal for the music prompt.

3. 0:12 – 0:16

   Feature Teaser

   Music Structure & Collaboration

   “Whether you're building video game tracks, meditation apps, or online campaigns, Eleven Music is built in partnership with labels, publishers, and artists.”

   On screen

   0:48 1:00 1:12 1:24 1:36 1:48 2:00 2:12 Bridge Verse Interlude Partnership with labels Partnership with artists

   Camera

   Static, centered view on a waveform graphic, then quick cuts to text-only screens.

   Motion

   Audio waveform visualization with a highlighted section, indicating music structure. Text reveals with a subtle glow and color accent on key words.

4. 0:16 – 0:39.3

   Call to Action

   Final Call to Action

   “Start building today. ElevenLabs.io/music”

   On screen

   import { ElevenLabsClient, play } from "@elevenlab/elevenlabs-js" const elevenLabsClient = new ElevenLabsClient({ apiKey: process.env.ELEVENLABS_API_KEY, }); const track = await elevenLabsClient.music.compose({ modelId: "nSpC_v1P", prompt: "High intensity d&b with soft reese bass and fast perc", }); IIElevenMusic IIElevenLabs elevenlabs.io/music

   Camera

   Static, centered view on code editor, then a quick cut to the product logo, followed by the company logo and URL.

   Motion

   Code editor UI with syntax highlighting and text typing animation. Product logo reveal with a subtle glow, followed by a company logo reveal and URL display with a typing cursor animation.