HeyGen · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:08

   The Hook

   Direct Hook & Objective

   “Hey everyone, I want to give you a quick demo how you can connect your HeyGen MCP to Claude, so you can generate your video directly here.”

   On screen

   Good afternoon, onee Type / for commands Sonnet 4.6

   Camera

   Static full screen UI capture with webcam PIP inset in bottom-right corner

   Motion

   UI cursor movement with zoom focus on Claude chat interface

2. 0:08 – 0:26

   Problem Agitation

   Opening Custom Connector Settings

   “If you have paid account, if you click on this plus, add connector, and then custom connector here, and then on the plus button, you can click on add custom connector. And here you need to pick a name, which I say HeyGen.”

   On screen

   Add connectors Connectors Browse connectors Add custom connector Name Remote MCP server URL

   Camera

   Slight zoom-in on Claude modal dialogs

   Motion

   Pop-over menu open animation and form input typing

3. 0:26 – 0:43

   Product Reveal

   Retrieving HeyGen MCP Endpoint

   “And then for remote MCP server URL, if you open HeyGen API doc, you'll find HeyGen MCP under developer guide. You just need to open the doc and paste this URL.”

   On screen

   HeyGen Remote MCP Server https://mcp.heygen.com/mcp/v1/ What You Can Do

   Camera

   Cut to documentation browser window, cursor selection highlight, cut back to Claude modal

   Motion

   Text highlight selection, clipboard copy-paste action

4. 0:43 – 0:57

   Feature Teaser

   OAuth Authorization

   “If I go here, I can click on add. And now my HeyGen got added here, I need to click on connect. I need to give authorization access. That's it. So now my HeyGen is connected to Claude.”

   On screen

   Connect Authorization Required Claude MCP wants to access your account Authorize Access HeyGen custom Connected to HeyGen

   Camera

   Modal switch to Okta OAuth SSO screen, then transition back to Claude connectors settings

   Motion

   Button press feedback, OAuth authorization redirect flow

5. 0:57 – 1:38

   Feature Teaser

   Prompting Video Generation Agent

   “And now let me just paste my prompt. So my prompt is pretty easy: create a video using one of my HeyGen avatars (you can decide which one) with the following script: HeyGen MCP is now available through Claude! I can say also use HeyGen MCP for this video. Now it found it, generating a video using video agent. The video is processing... You can check the status by asking me to check on my HeyGen video in a minute or two... Okay, let's watch the video.”

   On screen

   create a video using one of my heygen avatars (you can decide which one) with the following script: "HeyGen MCP is now available through Claude!" Use HeyGen MCP for this video Generate video agent Video ID: eca6c2d0e34f43d59bfbf231edc85bde Status: Pending (rendering in progress) Your video is ready! Watch/Download Video

   Camera

   Static Claude prompt feed with vertical scroll following generation progress

   Motion

   Live agent tool invocation output, polling status update display

6. 1:38 – 1:43

   Call to Action

   Generated Video Playback Proof

   “HeyGen MCP is now available through Claude!”

   On screen

   HeyGen MCP NOW ON CLAUDE

   Camera

   Fullscreen video playback of AI avatar

   Motion

   Photorealistic AI avatar lip-sync with lower-third title card reveal