EvidenceOpen · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:04

   The Hook

   Brand Identity Morph

   “(No spoken dialogue — ambient digital chime and subtle synth tone)”

   On screen

   OpenEvidence®

   Camera

   Static front view centered on off-white background

   Motion

   Vector fill morph into a rotating segmented circle and blooming orange gradient sphere

2. 0:04 – 0:09

   Problem Agitation

   Voice Query Input

   “Hey OE, what's the latest on endovascular therapy for post-thrombotic syndrome?”

   On screen

   What's the latest on endovascular therapy for post-thrombotic syndrome?

   Camera

   Static framing with prompt bubble floating top-right of orb

   Motion

   Pop-in bubble transition, left-to-right animated sine wave path approaching the sphere

3. 0:09 – 0:16

   Product Reveal

   Evidence-Backed Voice Answer

   “The American College of Radiology recommends endovascular stenting as a useful treatment for moderate-to-severe post-thrombotic syndrome with...”

   On screen

   Practice Guideline The American College of Radiology recommends endovascular stenting as a useful treatment for moderate-to-severe post-thrombotic syndrome with iliofemoral or lower extremity disease and significant post-thrombotic changes, based on randomized data showing improved symptomatology and quality of life compared with medical treatment alone. American College of Radiology ACR Appropriateness Criteria® Lower Extremity Chronic Venous Disease. The biggest recent development is the C-TRACT trial, published in the NEJM in April 2026. This multicenter randomized trial found that adding iliac vein stenting to standard care in patients with moderate-to-severe post-thrombotic syndrome and iliac vein obstruction resulted in less severe disease and significantly better quality of life at six months, though with a higher bleeding risk. This is the largest randomized trial to date confirming benefit of endovascular therapy specifically for established post-thrombotic syndrome, aligning with the open vein hypothesis supported by a 2025 AHA scientific statement. THE NEW ENGLAND JOURNAL OF MEDICINE Severity of Post-Thrombotic Syndrome According to VCSS

   Camera

   Static wide view with dynamic waveform stretching across the screen

   Motion

   Waveform morphs into an ECG pulse line overlaying a layered clinical evidence citation sheet

4. 0:16 – 0:20

   Feature Teaser

   Value Proposition

   “(No spoken dialogue — gentle synth fade)”

   On screen

   Speak to the source.

   Camera

   Static centered lock

   Motion

   UI cards and waveform fade out; serif tagline fades in beneath the orb

5. 0:20 – 0:25

   Call to Action

   Availability Announcement

   “(No spoken dialogue — subtle lingering ambient chord)”

   On screen

   Voice Mode available now.

   Camera

   Static centered lock

   Motion

   Cross-fade text transition from tagline to availability CTA