vral

vral · Launch Video Breakdown: Hook, Pacing & Motion Design

Today we’re launching Ramp Router. 3 years ago, we built an internal LLM router at @tryramp that powers AI products for 70,000 customers. Back then it was mostly about saving money. Now it feels ob

AI AgentsPublic LaunchJuly 20, 2026@vral
0:00 · The Hook · Ramp Router Introduction
0:00 / 0:00

Scene-by-scene timeline & spoken transcript

  1. The Hook

    Ramp Router Introduction

    “(No spoken dialogue — ambient electronic atmospheric hum)”

    On screen
    Ramp Router The right model for every request
    Camera
    Static macro perspective with soft depth of field and fluid light streaks
    Motion
    Soft fade-in of typographic labels flanking an animated 7-dot router emblem
  2. Product Reveal

    Intelligent Model Matching UI

    “(No spoken dialogue — digital routing clicks and sub-bass pulse)”

    On screen
    01 / PROMPT "Summarize this board deck" 02 / PROMPT "Review this contract for renewal risk" 03 / PROMPT "Explain this transaction anomaly" Complex reasoning 04 / PROMPT "Generate SQL for this question" 05 / PROMPT "Debug this failed API request" Thinking... Processing... Comparing... Kimi K2.6 Kimi K2.7 Code Grok 4.5 GPT-5.6 Sol GPT-5.6 Terra Selected GPT-5.6 Luna Claude Fable 5
    Camera
    Frontal screen capture view with micro-zoom
    Motion
    Vertical card scrolling, pulsing status indicator, and dynamic card expansion on model match
  3. Call to Action

    Core Value Proposition & Action Button

    “(No spoken dialogue — decaying synth tone)”

    On screen
    Cut your AI bill. Not your quality. Request access
    Camera
    Static centered lockup
    Motion
    Sequential headline wipe followed by lime-green pill button pop
  4. Feature Teaser

    Brand Mark Outro

    “(No spoken dialogue — sub bass fade)”

    On screen
    ramp
    Camera
    Static center focus
    Motion
    Smooth opacity crossfade to Ramp wordmark and arc icon

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