xAI

xAI · Launch Video Breakdown: Hook, Pacing & Motion Design

Introducing Voice Agent Builder: a no-code platform to create human-like voice agents with Grok Voice. Available today at $0.05 / min. https://t.co/kUkF7zqvfR https://t.co/OCIq1oDYar

AI AgentsPublic LaunchJuly 1, 2026@xai
0:00 · The Hook · Product Name Unveil
0:00 / 0:00

Scene-by-scene timeline & spoken transcript

  1. The Hook

    Product Name Unveil

    “Introducing Voice Agent Builder.”

    On screen
    Introducing Voice Agent Builder
    Camera
    Static front-on framing with split-line mask expansion.
    Motion
    Thin waveform line splits horizontally revealing centered typography.
  2. Problem Agitation

    Rapid Agent Setup

    “Create a personalized agent in two minutes.”

    On screen
    Customer Support Call Router Sales Qualifier Service Dispatch Create Agent
    Camera
    Smooth vertical pan scrolling through presets into pill CTA.
    Motion
    Vertical carousel of dark pill buttons with subtle glowing orbs and rounded scale transition.
  3. Product Reveal

    Configuration & Prompting

    “Start by telling your agent what it should help with and how it should respond.”

    On screen
    Configuration Create a Voice Agent Agent name Goal (optional) You are a friendly customer support agent for Acme Co. Greet the caller, identify their issue, and resolve it with empathy. If you cannot solve the issue, take a message. Hello! How can I help you today? Can I book a hotel room for two people?
    Camera
    Subtle zoom into text prompt form field, cutting to chat bubble dialogue.
    Motion
    Character typewriter effect with cursor blink followed by smooth slide-up message bubbles.
  4. Feature Teaser

    Voice Library & Cloning

    “Choose from dozens of expressive voices, or clone a voice from just a couple minutes of audio.”

    On screen
    Ara Warm & friendly Eve Energetic & upbeat Leo Authoritative & strong 41+ Voices with voice cloning 80+ Voices with voice cloning Multilingual voices with natural intonation. Preview any voice instantly.
    Camera
    Centered focus with radial pulsing rings expanding outward.
    Motion
    Dynamic morphing fluid 3D glass orbs with shimmering procedural textures and audio wave bars.
  5. Feature Teaser

    Knowledge Base & Function Calling

    “Your agent learns from your real docs and can take actions.”

    On screen
    Knowledge base Drop docs to teach your agent PDF MARKDOWN PLAIN TEXT frequently_asked_questions.pdf returns_policy.pdf hours_of_operation.pdf 100% 54% Can I get a full refund on this purchase? Yep, since you're returning within 7 days of purchase, I'll go ahead and issue a full refund to the card on file. issue_refund invoice: "INV-2841" amount: 49.00 reason: "duplicate_charge" Done — I've refunded $49.00 to your card. It should post in 3–5 business days. Thank you so much!
    Camera
    Smooth downward tracking shot over progress bars into tool execution block.
    Motion
    Simulated file drop with linear progress bars and expandable code function cards.
  6. Feature Teaser

    Telephony Integration

    “Get a free phone number, or bring your own from any major telephony provider.”

    On screen
    +1 (202) 555-6734 +1 (206) 555-3344 +1 (512) 55 Existing phone number Let users reach agent through a custom phone number. Name Customer Support Phone number +1 (312) 555-8901 SIP URI sip:+13125558901@sip.voice.x.ai;transport=tls
    Camera
    Fast horizontal dial/counter roll easing into modal inputs.
    Motion
    Kinetic number odometer rolling effect transitioning into form inputs.
  7. Feature Teaser

    Global Languages & Low Pricing

    “Your agent speaks 25 languages natively, for just 5 cents per minute.”

    On screen
    Expressive speech HIPAA eligible Multi-tool workflows Sub-second latency 25+ languages GDPR compliant Voice cloning SOC 2 Custom voice Danish Arabic German English Japanese Dutch Polish Portuguese Russian Swedish Turkish Vietnamese French Hindi $0.05 / min
    Camera
    Centered camera pull-back through floating word cloud to isolated pricing typography.
    Motion
    Floating pill tags drifting outward into a 3D typographic cloud, cutting cleanly to centered bold rate.
  8. Call to Action

    Final CTA

    “Available now at x.ai/voice.”

    On screen
    x.ai/voice
    Camera
    Static centered lockup with clean fade out.
    Motion
    Minimal orange text fade with subtle letter-spacing drift.

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xAI Launch Video Breakdown: Hook, Pacing & Motion Design | Animatiq