Y Combinator · Launch Video Breakdown: Hook, Pacing & Motion Design

Scene-by-scene timeline & spoken transcript

1. 0:00 – 0:06

   The Hook

   The AI Advantage & Problem Agitation

   “I've built these systems myself and can tell you that the advantage that large hedge funds get from investing in AI is transformative and unfair. Smaller funds just can't match. But we've found a way where you don't have to match it.”

   On screen

   On Ian McInnis Co-founder WithAI Ex-Bridgewater Ben Finch Co-founder WithAI Ex-Sentient Transformative Smaller funds just can't match

   Camera

   Overhead shot of a receipt printer, then a medium shot of two founders seated, facing the camera. The camera remains static on the founders.

   Motion

   Initial abstract visual metaphor (receipts) quickly transitions to direct founder address. Text overlays animate in with a subtle bounce and scale.

2. 0:06 – 0:18

   Product Reveal

   Introducing Multiplier: The Bespoke AI System

   “Introducing Multiplier, the bespoke AI system for independent asset managers. We come in, connect it directly to your data, and teach the AI your firm's DNA: formats, frameworks, and how you think. So you can automate everything from mundane tasks to questions that would have required weeks.”

   On screen

   Multiplier by WithAI Introducing Multiplier The bespoke AI system for independent asset managers B Bloomberg Your Hedge Fund B Margin Specs B Bloomberg Refinitiv Morgan Stanley Morgan Stanley Teams GS Goldman Sachs J.P. Morgan Factset E Web Your Hedge Fund Point Word Omega Point Perplexity Canary Enfusion Clear Street daloopa Daloopa Guidepoint Data Ve AI Nord Excel Update the Nokia model to assume 16% growth in opt Claude Code What does our commodity framework imply about GPU pricing? Would it have worked for past semiconductor supercycles? Claude Code Cumulative PnL (%) 60% 50% 40% 30% 20% 10% 0% Libya | Arab Spring Feb-May 2011 (+12%) 2003 2006 2009 2012 2015 2018 2021 2024 2027

   Camera

   Static overhead shot of a grid background, then a slight zoom out to reveal more icons. Close-up on a digital chat interface, then a data visualization graph with a subtle pan.

   Motion

   Clean, minimalist UI animations. Icons appear and connect with subtle lines. Text boxes slide in and out. Data visualizations animate with smooth line and area fills. Sub-bass drop at 0:18 punctuates the product introduction.

3. 0:18 – 0:33

   Feature Teaser

   Fixing Biases & Automating Workflows

   “So you can fix your investing biases. Set up a workflow once and run it automatically forever, deploying agents across your entire portfolio.”

   On screen

   Every week for each stock, check whether input costs have changed >5% from the last time f Claude Code Report Starting.. Using Agen Calculatin Starting.. Organizing Comparing Searching. Using Agen Finished UNFLAGGED Finished UNFLAGGED Fin FLAGGED Finishe Using Agent... Finished Finished Fin Finished

   Camera

   Close-up on a digital chat interface, then a top-down view of a spreadsheet-like interface with data entries.

   Motion

   Text input animation in a chat bubble. Table rows animate with status updates (e.g., 'Starting...', 'Finished'). Subtle riser and impact at 0:33.

4. 0:33 – 0:63

   Call to Action

   Stay Cutting Edge with Multiplier

   “As AI evolves, we partner with you to keep your firm on the cutting edge. So you can focus on the strategic tasks that only you can do, and let Multiplier amplify it.”

   On screen

   As AI Evolves On the cutting edge Multiplier by WithAI www.wit

   Camera

   Medium shot of the two founders, static. Text overlays animate in.

   Motion

   Text overlays animate with a quick, impactful scale and position shift. The final product logo and website URL appear with a smooth fade and scale.